Can I use these scripts word for word?

Yes as a starting point. Change the words until they sound like you on a real call. Robotic scripts lose deals because the prospect can hear the page being read. Keep the structure, swap the phrases, and practice the opener out loud once before you dial so it does not feel sticky.

Should I text or call first?

Call when you have a number. Text and email support the cadence after you have earned a conversation. They do not replace the phone. Cold texting before a live talk often hurts reach rates, while a short text after a real conversation can raise conversion. Lead with the call, then support.

How many touches before I break up?

Enough to be professional, not enough to be wallpaper. Use the stalled-deal map: value bump, direct check, then breakup. When you close the file, say so clearly so the prospect knows the door stays open without you chasing forever. Persistence without a finish line turns into noise.

What if they say not interested?

Treat it as information, not a personality verdict. Clarify whether it is timing, fit, or a brush-off, then decide whether to stay in or walk. The think-about-it script on this page uses the same clarifying instinct. Do not argue them into a yes. Get the real objection on the table.

Where do I get more of this?

Use the five deep posts linked above for openers, cold scripts, no-shows, old leads, and think-about-it. Grab Objection Proof if objections are the bottleneck on your calls. Pair the scripts with 100/10/2 activity math so the library turns into dials, not just saved notes.

follow-up · prospecting · sales skills ·Sep 21, 2026

Sales Scripts & Follow-Up Cadence Library

by Drewbie Wilson

You do not need another lead source. You need words that work when a human picks up, and a cadence that keeps you dialing after the first no.

Key Takeaways

Open every call with a quick, polite ask: say who you are, give one sentence on their problem, then ask if they've got 27 seconds.
Keep voicemails under 20 seconds and give one specific reason tied to them. Curiosity gets the callback, and length kills it.
When someone says they need to think about it, ask if it's the money, the timing, or whether this solves it. Then stay quiet.
A stalled deal gets three short touches: a value bump with no ask, a direct check, then a professional breakup.
Run 100/10/2 every day (100 attempts, 10 conversations, 2 advances) and space follow-ups across days 1, 3, 7 and 14.

This library is the short version. Each block below is ready to say out loud. Five deep posts are linked where the full playbook lives. Everything else stays on this page so you can copy and call.

How to use it: pick the moment you are in. Steal the lines. Make them sound like you. Then call the damn leads.

1. Call opener (first 10 seconds)

When: cold or warm dial, first words after hello.

Say:

Hey [Name], this is [You] with [Company]. I know I am catching you in the middle of your day. I will be quick. The reason I am calling is [one sentence on their problem]. Do you have 27 seconds, or is now a bad time?

Full playbook: How Do You Start a Call with a Lead?. For the longer cold-call version, see Best Cold Sales Call Script for 2026.

2. Voicemail (under 20 seconds)

When: they did not pick up and you still want a callback.

Say:

[Name], [You] with [Company]. I called about [specific reason tied to them]. I will try you again [day]. If it is easier, call or text me at [number].

Do not pitch the whole offer on the tape. Curiosity gets the callback. Length kills it. Pair this with your daily dial count from the 100/10/2 standard: 100 attempts, 10 conversations, 2 advances.

3. No-show recovery (phone first)

When: they booked, then ghosted the appointment.

Say:

Hey [Name], had us down for [time] and I missed you. No guilt trip. Life happens. I held the spot because the [problem you were going to solve] still matters. Want me to lock [two options], or is email better this week?

Full sequence: Follow Up After a No-Show Appointment.

4. Old-lead reopen

When: CRM graveyard, 60+ days quiet, they once raised their hand.

Say:

[Name], [You]. We talked [when] about [thing]. I am cleaning up my list and either helping people move or leaving them alone. Still interested in [outcome], or should I close your file?

System: How to Follow Up With Old Leads.

5. "I need to think about it"

When: the soft stall that kills deals that were actually ready.

Say:

Totally fair. When people say that to me, it usually means one of three things: the money, the timing, or they are not sure this solves it. Which one is it for you?

Then shut up.

Full objection post: I Need to Think About It. For a hard not-interested brush-off, use the same clarifying instinct: timing, fit, or brush-off, then decide.

6. Stalled deal (3-touch map)

When: they went quiet mid-pipeline.

Touch 1, value bump: one useful note, no ask.
Touch 2, direct check: Still want help with X, or should I close this out?
Touch 3, breakup: permission to walk away.

Keep the touches short. The breakup is professional, not petty. Close the file when you have earned the right to stop chasing.

7. Breakup / close the file

When: you have earned the right to stop chasing.

Say:

[Name], I have reached out a few times and do not want to be noise. I am closing your file on my side. If [outcome] becomes a priority again, you know where I am. Either way, wishing you a strong quarter.

8. Email after no response

Phone first when you can. When email is the lane: subject line short, body two sentences max, one clear yes/no ask. Text can support after a live conversation. Cold text before you have spoken often hurts reach.

The cadence under the scripts

Scripts without activity math are theater. Run 100/10/2 daily. Use C.A.L.L.S. so one text does not end the deal. Space follow-ups across days 1, 3, 7, and 14 when the deal is still real.