What are the best sales podcasts for small business owners in 2026?

The best sales podcasts for small business owners in 2026 are the ones that hand you something to do with the leads already sitting in your CRM. My short list: the Call The Damn Leads podcast for follow-up and real sales stories, Selling Made Simple with Will Barron for quick tactics between appointments, The Advanced Selling Podcast with Bryan Neale and Bill Caskey for the owner who also runs the sales team, and Sales Success Stories with Scott Ingram for reps talking about what actually worked. If a show makes you feel productive on the drive but never changes what you do when you park, it's entertainment, not training.

Key Takeaways

• The best sales podcast for a small business owner is the one that changes what you do with your own leads this week.
• The Call The Damn Leads podcast runs about 30 minutes, drops Monday through Friday, and opens every episode with a guest's craziest sales story.
• Selling Made Simple, The Advanced Selling Podcast and Sales Success Stories each cover a different part of the job: quick tactics, running a team, and real rep stories.
• Skip shows built for enterprise teams and RevOps departments, and check that any feed is still publishing before you subscribe.
• 100/10/2 means 100 outbound attempts, 10 meaningful conversations, and 2 closes or 2 deals added to the pipeline, and you hit at least 2 of the 3 every day.
• Pull one idea per episode and run it for five days before you keep it or toss it.

Table of Contents

• Why should a small business owner listen to sales podcasts at all?
• Which sales podcasts are best for small business owners who sell for a living?
• Which sales podcasts should you skip if you run a small business?
• How do you pick the right sales podcast for your business?
• What should you actually do with what you hear on a sales podcast?
• Where can you find free sales podcasts for small business owners on Spotify?
• How do you start a small business podcast of your own?

Why should a small business owner listen to sales podcasts at all?

Because they're free, they fit a commute or a truck route, and one good episode can hand you something you run the same day. Most owners I talk to spend their drive on sports radio or the news. That's time you could spend hearing how somebody else got a cold lead to call them back.

The catch is that listening isn't working. A podcast earns its spot only if it gives you something to do with your own leads, not just something to nod along to. I'm not ranking anything here by downloads. This list is built on fit for a small business owner who has to sell.

Which sales podcasts are best for small business owners who sell for a living?

Each of these covers a different part of the job.

The Call The Damn Leads podcast. This is my show, so take that for what it's worth. It's a show by sales professionals for sales professionals. New episodes drop Monday through Friday, every one runs about 30 minutes, and every guest gets the same first question: tell me your craziest sales story. The guests are business owners, sales leaders and reps from all kinds of industries, and the stories keep landing on the same un-sexy truth. Call the leads, follow up, keep score. Between this show and Crushing The Day, I've put out more than 1,000 episodes.

Selling Made Simple with Will Barron. Short, tactical episodes. Good for the drive between appointments when you want one idea to walk in with.

The Advanced Selling Podcast with Bryan Neale and Bill Caskey. Two longtime sales coaches. A good fit for the owner who is also the sales manager, the person who has to hold a team accountable and still close their own deals.

Sales Success Stories with Scott Ingram. Top-performing reps talking about what worked in the field. The stories come from people doing the work, not people theorizing about it.

Which sales podcasts should you skip if you run a small business?

Skip the shows built for enterprise sales teams, RevOps departments and venture-backed software companies if you run a small shop. My rule is simple: if an episode assumes you have a department for everything, it isn't for you. Plenty of those shows are good. They're just answering questions you don't have yet.

Also watch for dead feeds. A lot of "top sales podcast" lists floating around online are years old. Before you subscribe, check that the show has published something recently. A feed that went quiet in 2019 isn't a resource, it's clutter.

How do you pick the right sales podcast for your business?

Run three questions. Does the host sell something like what you sell? Does an episode end with something you can run today? Does the show respect your time? Three yeses, subscribe. Anything less, keep moving.

Then match the show to the problem you actually have. A quiet pipeline needs activity. A full CRM nobody works needs a follow-up system for old leads. Feast-or-famine months need discipline and a routine, which is what the Four Sixes is for. Listen to one episode, write down one action, and do it before the next episode. If you can't, the show was entertainment. And if the same problem keeps showing up no matter what you listen to, a podcast won't fix it. That's when a working session on your own numbers makes more sense, which is what the 1-Hour Sales Consultation is for.

What should you actually do with what you hear on a sales podcast?

Take one idea per episode, write it down, and run it for five days before you keep it or toss it. The trap is consuming episodes like a course you never finish. Hours of listening and zero new calls is still zero.

Give yourself a scoreboard so the ideas have somewhere to land. Mine is 100/10/2 from my book Call The Damn Leads: 100 outbound attempts, 10 meaningful conversations, and 2 closes (or 2 deals added to the pipeline), and you hit at least 2 of the 3 every day. When an episode gives you a new opener, you test it inside those 100 attempts and the conversation column tells you whether it worked.

The stories matter too. When I was starting out in insurance, the training center handed me a piece of paper with one guy's name on it. I followed up with him every other month for five years. One day he walked in the door and said it didn't matter what it cost, he needed an agent who was going to be around. That's the kind of thing you hear on a good sales show, and it sticks with you on the days nobody picks up.

Where can you find free sales podcasts for small business owners on Spotify?

Every show on this list is free, and you'll find them on Spotify, Apple Podcasts and the other big apps. Search the host's name as well as the show name, then sort by latest episode so you know the feed is still alive.

Keep a rotation of three shows max: one for tactics, one for discipline, one for stories. That keeps the commute from turning into channel surfing. If you like the stories format, Lessons From The Boiler Room Vol. 1 is the book version, with sales pros sharing what worked and what blew up on them. And if you'd rather listen to a book than a feed, there's the Audiobook Bundle.

How do you start a small business podcast of your own?

You can, and the setup is simpler than most people think. A decent USB mic, a hosting plan, one guest or one topic per episode, and a day of the week you will actually keep.

The best content for a small business show is the questions your leads already ask you on calls. Answer one per episode, keep it short, and publish on a schedule you can hit. Consistency comes from picking a theme and a routine. A dead feed is worse than no feed.

Frequently asked questions

What is the best sales podcast for small business owners?

The one that changes what you do with your leads. For follow-up and real sales stories, the Call The Damn Leads podcast with Drewbie Wilson runs about 30 minutes, Monday through Friday. For quick tactics, Selling Made Simple. For owners who manage a team, The Advanced Selling Podcast.

How long should a sales podcast episode be?

Long enough to give you one thing to do and short enough to finish on a normal drive. Around 30 minutes works for most owners, which is why every episode of the Call The Damn Leads podcast runs about that long. If you keep stopping halfway through, find a shorter show, because an episode you never finish never gets used.

How many sales podcasts should I listen to?

Three at most: one for tactics, one for discipline, one for stories. More than that and you're collecting episodes instead of running them. Pull one idea from each episode, test it inside your daily 100/10/2 for five days, and keep it only if the conversation column moves.