podcast ·Oct 16, 2026

SEO Strategies for Steady Lead Generation and Sales Growth | Brandon Leibowitz

In Episode 227 of Call The Damn Leads, Drewbie Wilson sits down with SEO expert Brandon Leibowitz to discuss the realities of cold outreach, the power of persistence, and how inbound marketing transformed his business.

Brandon shares the story of chasing a potential client for over a year before finally earning their business. He opens up about the challenges of cold calling, door knocking, and dealing with rejection while building his company from the ground up.

The conversation explores how Brandon shifted away from traditional outbound sales methods and focused on SEO, lead magnets, content marketing, and conversion optimization to attract prospects who were already interested in his services.

If you're tired of chasing leads, struggling with prospecting, or looking for ways to create a predictable flow of inbound opportunities, this episode delivers practical insights for sales professionals and business owners alike.

Key Takeaways

Persistence pays off, even when prospects seem uninterested.
Cold outreach can work, but it often requires significant effort and resilience.
Inbound leads typically convert faster because trust has already been established.
SEO can become a long-term lead generation asset for your business.
Lead magnets help turn website visitors into qualified prospects.
Content marketing builds credibility before the sales conversation begins.
Ranking a website is only part of the equation; conversion optimization matters just as much.
Consistency and patience are essential for long-term business growth.

Memorable Quotes

"You have to go through the suck before you get the success."

"People reaching out to you already know who you are and trust you more."

"Ranking your website is important, but conversion is what matters."

"Lead magnets changed everything for my business."

"You have to stay persistent and stay on top of it."

Connect with Brandon Leibowitz

Company: SEO Optimizers

LinkedIn: https://www.linkedin.com/in/brandonleibowitz/

Website: https://seooptimizers.com/

Instagram: https://www.instagram.com/leibowitzbrandon/

Facebook: https://www.facebook.com/BrandonLeibs/

Call The Damn Leads

"By sales professionals, for sales professionals — Tales of your wildest sales stories and tactics to succeed in your sales career across various industries."

Join Drewbie Wilson, a sales veteran with over 20 years of experience, as he brings you insider stories, humor, and actionable strategies to excel in your sales journey.

Your weekly dose of:
✅Wild Sales Stories: Engaging tales of real-life sales adventures.
✅Proven Tactics: Actionable strategies to boost your sales game.
✅Humor: A fun and energetic perspective on the world of sales.
✅Expert Insights: Learn from seasoned professionals in various industries.

Don't miss out on the insights, humor, and strategies that can take your sales career to new heights.

If you'd like to be a guest on the show, leave your contact information and a brief message telling us why your story needs to be heard:
https://callthedamnleads.com/pages/podcast

Follow Drewbie: https://www.facebook.com/drewbierides
Follow Call The Damn Leads: https://www.instagram.com/callthedamnleads

More on this: Wes Towers on SEO, AI and building trust. New here? Start with what Call The Damn Leads is.

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Frequently Asked Questions

How long should you keep following up with a prospect who says not right now?

Longer than feels comfortable. When Brandon Leibowitz was starting out in SEO, he called a local pizza place. The owner wasn't interested, but told him to keep reaching out. So he did, every single month. They even met in person a few times and nothing came of it. About a year in, he gave up and quit calling. That's when they reached out to him and signed. In his words, "you gotta stay persistent and stay on top of it."

Why do inbound leads close easier than cold outreach?

Cold outreach interrupts people who aren't looking for you. Brandon has run his business since 2007, and cold calling never really worked for him. Four or five years in, still working full time at an ad agency, he started teaching SEO classes, ranking his own site and adding lead magnets and free strategy sessions. Inbound changed everything. When someone reaches out first, he says, "They already know who I am." They've seen your content, so the trust is already built before you ever talk.

Does AI-written content hurt your Google rankings?

Brandon says Google stopped caring who writes it, because even Google can't tell the difference anymore. He's run his own writing through AI checkers and been told a robot wrote it. What Google does care about is whether it's accurate and helpful. So he never pastes AI copy word for word. He has it build an outline, personalizes that, has it write to the outline, then edits and checks it again for hallucinations. If everyone types the same prompt, everyone ends up with the same post.

How do you get website traffic without spending thousands on ads?

Brandon's answer is guest podcasting. He's been on over 300 shows since 2020. Every episode puts you on someone else's website, and that backlink helps you rank on Google and in the AI tools. You also walk away with a conversation you can cut into 10 clips and turn into a blog post. The overhead is a microphone, a camera and maybe some lighting. Compare that to ads... our Meta cost per click went from $1.85 to $2.45 overnight, and nothing in our ads had changed.