podcast ·Nov 06, 2025

SEO, AI, and Building Trust in a Noisy World with Wes Towers

by Drewbie Wilson

The way people search, shop, and buy online has changed forever. Google AI overviews, ChatGPT, and new platforms are taking center stage, and if you're still relying on traditional SEO alone, you're already falling behind.

In this episode of Call The Damn Leads, I sit down with Wes Towers, founder of Uplift 360, to talk about how business owners can adapt to the new digital landscape. Wes shares a client story where a $3K investment in SEO led to a $140K contract after ChatGPT named his client the best in Australia for their service.

We dive into website mistakes that cost businesses credibility, the importance of niching down, and why humanizing your brand matters more than ever. Plus, Wes and I unpack the psychology of online reviews and how even a negative review (handled well) can boost your credibility.

🔥 Episode Highlights

SEO is evolving fast – Why "Search Everywhere Optimization" is the future, not just Google.
From $3K to $140K – A real client case study proving the ROI of smart SEO in today's AI-driven world.
The danger of generic AI content – Why copy-pasting from ChatGPT hurts more than it helps.
Humanize your brand – Buyers want real stories, real voices, and authenticity they can trust.
Niche to win – How narrowing your focus makes you the obvious choice in your market.
Less is more – Cutting low-margin offers and simplifying your message can increase profits.
Reviews are gold – Why a few 3- and 4-star reviews actually make your business more credible.
Handling mistakes with integrity – How owning up to problems can turn losses into long-term wins.
Your website is still home base – Social media gets attention, but your site is where you control the message.

💡 Key Takeaways

Adapt or fall behind: SEO is no longer just about Google — you need visibility across AI platforms, search engines, and social.
Authenticity sells: Cookie-cutter content blends in; your unique voice and story are what set you apart.
Reviews build credibility: Don't fear negative feedback — the way you handle it can attract more business than hiding it.
Niche down to scale up: Specialization builds authority, attracts your ideal clients, and simplifies sales.
Own your message: Your website is the one place you fully control. Make sure it reflects your brand and builds trust.
Mistakes can be opportunities: How you respond to problems matters more than the problem itself.

🔗 How to Connect with Wes Towers

🌐 Website: http://uplift360.com.au

💼 LinkedIn: Wes Towers, Construction Industry Websites

🎯 Call to Action

Call The Damn Leads

"By sales professionals, for sales professionals - Tales of your wildest sales stories and tactics to succeed in your sales career across various industries."

Join Drewbie Wilson, a sales veteran with over 20 years of experience, as he brings you insider stories, humor, and actionable strategies to excel in your sales journey.

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Wild Sales Stories: Engaging tales of real-life sales adventures.
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Don't miss out on the insights, humor, and strategies that can take your sales career to new heights! Sales professionals, entrepreneurs, and small business owners striving to enhance their sales, marketing, and personal growth to achieve financial success and time freedom.

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