podcast ·Nov 06, 2026

Put Your Credit Card Away | Shakti Sharma

Shakti Sharma had a woman on two separate calls who kept climbing to yes and then sliding right back down. Both calls got stretched with the old "do you have five more minutes," and five more minutes never changed a thing. So she went into the third one having already decided she didn't want the sale, and opened with: put your credit card away, this is not a sales call.

Then she told the woman what she actually saw. The fear, where it came from, why it had been sitting on her business for years. Turned out a lot of it was inherited from what her dad went through. And at the end of that conversation the woman said, Shakti, I want to do this with you.

Shakti grew up in India in a house where she never had to ask for anything, moved to the US, and had to learn not just the language but every phrase and reference everybody else grew up with. Add being an introvert on top of that. Her words: a perfect mess. But the struggle is where all of this came from…

The part that got me fired up is when she asked permission to break some rules. The industry told her a 50% conversion rate is the standard, and if you're under it you're priced wrong or you're broken. That rule had her walking into every single call with a running loop in the back of her head. Is this the right person? Will they get the result? Do they even have the money? She calls that the skeptic part of the mind, and SKEPTICISM ATTRACTS SKEPTICISM.

In This Episode You'll Learn

☛ How Shakti closed a two-call stall by walking in having already given up the sale, and the exact line she opened with
☛ Why she stopped chasing a 50% conversion rate and what changed in her numbers when she did
☛ The homework play: what to assign a prospect between calls, and what their answer tells you about whether to take their money
☛ How to spot which of the four perception types you're talking to from the words they pick, and sync up with it
☛ Why she stopped separating "me the salesperson" from "them the buyer," and the question she asks instead
☛ What it costs you to onboard the wrong client, versus what it costs you to lose the sale
☛ How Shakti built an offer with a defined ROI without giving up the intuitive side she started from

Connect with Shakti Sharma

➢ LinkedIn: https://www.linkedin.com/in/shaktisharmaofficial/
➢ Facebook: https://www.facebook.com/officialshaktisharma
➢ Website: https://femininewealthmovement.com/
➢ Youtube: https://www.youtube.com/@officialshaktisharma

- FeminineWealthMovement.com (free Facebook community, she'd love to see you in there)

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Frequently Asked Questions

How did Shakti Sharma close a prospect who kept stalling?

Her prospect kept climbing toward yes and sliding back down, two calls in a row, each one stretched with "do you have five more minutes." Nothing changed. So Shakti went into the third call prepared to lose the sale and opened with: "Put your credit card away. This is not a sales call." Then she told the woman where the fear was coming from, a lot of it tied to something her dad went through. The answer: "Shakti, I want to do this with you."

Why did Shakti stop chasing a 50% conversion rate?

The industry told her conversion had to be 50%, and if it wasn't, she was priced wrong. That rule had her walking into calls with a loop running in her head: "Is this the right person? Am I the right fit? Are they going to get the result? Will they have the money?" She calls that the skeptic part of the mind, and the more it leads, the more skepticism she gets back. She broke the rule, and now treats every person on a call as her client already.

Why does Shakti give prospects homework between sales calls?

When she sees fear keeping someone stuck, she assigns homework before the next meeting: "I would love to meet with you tomorrow and here's something I highly recommend to do before our next conversation." I still do this with certain people, because you've got to know someone's willing to do their part. Her line: "If you are not willing to do the work now, you are not going to do the work." Onboarding the wrong people hurts a business more than a lost sale ever will.

How does Shakti get past "me the salesperson, them the buyer" on a call?

She says most of us split the call in two: "I am the salesperson and I got to score the sale, get this money out of them and get my commission." She drops that and treats it as "one team, same team." Then she asks how she can make the decision as easy as possible, and tells them straight that it might bring up everything they don't want to face. Her words: "I just want you to know I'm here for you."