Dyslexia Is a Sales Superpower: The Sales Superpower Nobody Talks About | Russell Van Brocklen

In Episode 161, Drewbie sits down with Russell Van Brocklen to challenge one of the biggest limiting beliefs in business: that dyslexia is a disadvantage.

Russell shares how being dyslexic didn't hold him back in sales — it gave him an unfair advantage.

From hammering mortgage leads that had been called over 100 times… to keeping six loan officers fed with fully completed applications… to handing out his personal cell phone and answering calls at 3AM — Russell built his success on one core principle:

👉 Find your "why."
👉 Care more than everyone else.
👉 Specialize until you dominate.

But this episode goes deeper than sales tactics.

Russell explains the neuroscience behind dyslexia, why high-level sales is about word analysis and articulation, and how the same brain wiring that makes reading difficult can make communication and persuasion elite.

If you've ever felt like you were at a disadvantage in sales — this episode will flip that belief on its head.

Episode Highlights

• 📞 Calling mortgage leads that had been contacted over 100 times — and still closing them

• 💥 Leading with blunt honesty: "You're getting screwed" as a pattern interrupt

• 🧠 Why dyslexia can be a massive advantage in high-level sales

• 📊 The brain science behind word analysis and articulation

• 🏦 Why Russell always recommended fixed-rate mortgages (and walked away when it wasn't right)

• 📱 Giving prospects his personal phone number — and answering at 3AM

• 🎯 Why sales is not a 9–5 career if you want to dominate

• 🔍 The power of narrowing everything down to a "universal theme"

• 🦈 The surprising number of Shark Tank investors who are dyslexic

• 🚀 How podcasting builds authority faster than traditional speaking gigs

• 📈 From struggling reader to helping families dramatically improve reading scores in months

Key Takeaways

1. Your "weakness" might be your edge.
Dyslexia sharpened Russell's ability to analyze language, process information in real time, and articulate solutions clearly.

2. Honesty closes deals.
When you genuinely protect the client's interests — even if it means walking away — trust skyrockets.

3. Specialization beats generalization.
If you're not niche, you're invisible.

4. Consistency compounds.
Small, focused effort over months creates life-changing results — in sales and in learning.

5. Sales is about processing, not pitching.
Ask questions. Listen. Analyze. Adjust. That's elite-level communication.

6. Authority is built intentionally.
Podcasting, reviews, and personal branding make you Google-proof and credibility-rich.

7. Care wins long-term.
Answering the phone at 3AM may not be scalable forever — but it builds stories people repeat.

8. Find your "why."
If it's just about the paycheck, you'll burn out. If it's about purpose, you'll dominate.

Connect with Russell

🌐 Website: https://dyslexiaclasses.com

📥 Free Guide & Strategy Call: Available on website

Russell helps parents train their children to dramatically improve reading and writing skills — often in a matter of months — using a focused, neuroscience-based process.

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