podcast ·Sep 17, 2026

The Real Estate Sales Playbook for 2026 | Jennifer Staats

In Episode 206 of Call The Damn Leads, Drewbie Wilson sits down with real estate leader and operations expert Jennifer Staats to break down what separates struggling agents from scalable businesses in today's market.

Jennifer shares the story of one of the toughest cold-calling moments of her career — getting absolutely destroyed over the phone by a homeowner after sending an expired listing mailer — and how that experience helped build the resilience every salesperson needs to survive in real estate.

From there, the conversation dives deep into the realities of selling in today's market, why so many agents are struggling with mindset and follow-up, and how simple systems and CRM processes can completely transform a business.

Jennifer explains why most agents become overwhelmed, how business owners create bottlenecks by keeping everything in their heads, and why documenting your process is the key to growth, retention, and repeat business.

Drewbie and Jennifer also unpack:

Why many agents fear prospecting in today's market
The difference between productive systems and burnout
How to identify an agent's natural sales strengths
Why onboarding and operations matter more than motivation
The role AI and CRM automation play in modern sales
How agents can improve lead conversion and follow-up
Why simple workflows outperform chaos every time

If you're a real estate agent, entrepreneur, team leader, or sales professional trying to scale without burning out, this episode delivers practical systems and mindset shifts you can apply immediately.

What You'll Learn in This Episode

How rejection helps build confidence in sales
Why every agent needs a repeatable process
The biggest mistakes agents make with CRMs
How mindset affects prospecting conversations
Why adapting to the current market matters
The importance of documenting workflows
How onboarding impacts employee and agent retention
Why business owners become bottlenecks
How AI can support sales and operations
The value of follow-up systems for repeat business

Memorable Quotes

"Nothing's gonna be worse than that little lady reaming me over this packet I mailed her." – Jennifer Staats

"Every single person is different. You have to figure out what they're naturally good at." – Jennifer Staats

"People are too busy to do the thing that's actually going to get them what they want." – Drewbie Wilson

"If you don't get it out of your head and onto paper, nobody can improve the process." – Drewbie Wilson

"You need a documented process, even if you're a solo agent." – Jennifer Staats

Connect with Jennifer Staats

🌐 Website: https://suresend.ai/home
📱 Instagram: https://www.instagram.com/jennifertherealtor/?hl=en

LinkedIn: https://www.linkedin.com/in/jennifernstaats/

Jennifer helps real estate professionals simplify operations, improve follow-up systems, and scale their businesses through better CRM implementation and automation.

__________________________________________________________________________________________

Call The Damn Leads

"By sales professionals, for sales professionals - Tales of your wildest sales stories and tactics to succeed in your sales career across various industries."

Join Drewbie Wilson, a sales veteran with over 20 years of experience, as he brings you insider stories, humor, and actionable strategies to excel in your sales journey.

Your weekly dose of:

Wild Sales Stories: Engaging tales of real-life sales adventures.
Proven Tactics: Actionable strategies to boost your sales game.
Humor: A fun and energetic perspective on the world of sales.
Expert Insights: Learn from seasoned professionals in various industries.

Don't miss out on the insights, humor, and strategies that can take your sales career to new heights! Sales professionals, entrepreneurs, and small business owners striving to enhance their sales, marketing, and personal growth to achieve financial success and time freedom.

If you'd like to be a guest on our show please leave your contact information and a brief message selling us on what makes your story worth sharing!

https://callthedamnleads.com/pages/podcast