Drewbie Wilson's Sales Training: Honest Reviews & Real Results
The rep sat there staring at his phone like it had personally insulted his mother.
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One text. He'd sent one text to a lead who had filled out a form, asked for a call, and then gone dark. The read receipt popped up. No reply. So he marked the lead dead in the CRM and moved on to the next name on the list.
I asked him what the text said. He showed me. "Hey, following up on your inquiry. Let me know if you're still interested."
That's not follow-up. That's a wave from across the street.
And that rep, the one who quit after a single touch, he's the reason people ask me what drewbie wilson's sales training is actually like. They want to know if it works, if it's worth the time, and whether the feedback from people who've been through it matches the stuff I post online.
Fair questions. So here's the honest answer, straight from the reps, the managers, the podcast hosts, and the clients who've done the work. The good, the criticism, and the parts nobody puts in a testimonial.
The Story That Started It All
That rep who quit after one text? He's not a fictional character. I've met him a hundred times. Hell, I've been him. Early in my career I let more deals die from neglect than from losing them outright. I'd send one email, leave one voicemail, and tell myself the lead wasn't interested.
The fortune is in the follow-up. I've said it so many times it's practically tattooed on my forehead. But here's what most people miss: the fortune is only there if you actually follow up more than once. One touch is a hello. Two touches is a reminder. The real money lives somewhere between touch five and touch twelve, and most reps never get there.
This article exists because people ask me all the time what it's really like to train with Call The Damn Leads®. They want the unvarnished version, not the highlight reel. So that's what you're getting. What clients say, what critics say, and where the training falls short for some people.
No hype. No guru flex. Just what actually gets said when the cameras are off.
What Clients Actually Say About Drewbie Wilson's Sales Training
The Good, The Real, The Repeatable
The most common thing I hear from clients and podcast hosts isn't that the training is revolutionary. It's that it's obvious. And that's the point.
A sales manager in the home services space told me, "You didn't teach us anything we didn't already know. You just made us actually do it." That's the whole game. The basics work when you actually run them. Most reps know they should follow up. They know they should take notes in the CRM. They know they should ask better questions. Knowing isn't the problem. Doing is the problem.
The phrase that comes up more than any other: "He said what everyone else was thinking but wouldn't say." I don't sugarcoat. If your pipeline is empty because you haven't made a call since Tuesday, I'm going to tell you your pipeline is empty because you haven't made a call since Tuesday. The directness lands because it comes from someone who closed $15M+ himself, not a theory guy who read about sales in a book and decided to teach it.
The 100/10/2 standard gets mentioned more than any other framework. One hundred outbound attempts, ten meaningful conversations, two sales closed. Hit at least two of the three every day. Reps hate it at first. They tell me the numbers are too high, their industry is different, their leads are special. Then they run it for two weeks and realize their pipeline is full for the first time in months. Daily activity beats occasional inspiration every single time.
The C.A.L.L.S. framework gets called "the first conversation process that made sense." Confirm the reason you're speaking. Ask relevant questions. Listen intently and take CRM notes. Lay Out a plan. Secure the bag, meaning close it and get them the result. It gives reps a structure that doesn't sound like a script, and that's the magic. Prospects can smell a script from the first sentence. They can't smell a process.
Here's the recurring theme in the testimonials that actually matter: results came after the training ended. When the rep kept doing the work on a random Wednesday in March with nobody watching. The training installs the system. The rep runs the system. That's the deal.
The Criticism Nobody Posts Online
Some people hate this training. I'm not going to pretend otherwise.
They say it's too repetitive, too basic, too much "just call more." And if you're looking for a secret, they're right. There is no secret. There's no hack that replaces picking up the phone. There's no script that works if you never deliver it. The reps who bounce off this training are the ones who want a shortcut, and I don't sell shortcuts.
Sales managers give me honest feedback too. The training works best when the whole team runs it together. One rep doing the 100/10/2 while everyone else wings it, that's a recipe for frustration. The rep running the system starts closing more deals, the others get jealous, and the manager has to decide whether to enforce the standard across the board or let the gap grow. Most managers aren't ready for that conversation.
Some people say the pace is intense. The Four Sixes framework, splitting your day into four six-hour blocks for sleep, relationships, business, and personal development, that's a lifestyle change, not just a sales change. Not everyone wants to look at their calendar that honestly. It forces you to admit how much time you're wasting, and that stings.
The criticism is fair. It's the flip side of the same coin. The training works for people who want to work. If you're hoping I'll hand you a magic phrase that makes prospects throw money at you, save your $97. This isn't that.
The Difference Between Persistent and Pushy
This is the line every rep asks about. It's the reason most people quit after one text. They're afraid of being pushy, so they do nothing.
Here's the definition that matters. Pushy is about what you want. Persistent is about what they need. Pushy asks for the sale. Persistent asks the questions that help them decide.
When you're pushy, the prospect feels pressure. When you're persistent, the prospect feels served. Same number of touches, completely different energy.
Value-first touches change everything. Every follow-up should give something: an insight, a resource, a relevant question. If you can't add value, don't touch the lead. Send them an article that applies to their situation. Share a case study from someone in their industry. Ask a question that shows you've been paying attention. When every touch adds something, you stop worrying about being annoying because you know you're being helpful.
The C.A.L.L.S. framework handles this naturally. Confirm the reason you're speaking. Ask relevant questions. Listen intently. Lay Out a plan. Secure the bag. When you follow that order, you're never pushy. You're a professional doing a job, and the prospect feels it.
The test is simple. If you're nervous about sending the next touch, ask yourself if it adds value. If it doesn't, rewrite it. If it does, send it. The nerves usually mean you're making it about you instead of about them.
How to Space Your Follow-Ups So You Don't Annoy Anyone
The biggest mistake reps make isn't following up too much. It's following up with no rhythm. Random touches feel desperate. Spaced touches feel professional.
Here's the skeleton I teach. Day one, day three, day seven, day fourteen, day thirty. That's your foundation. After that, you're checking in every two to four weeks depending on the deal size and the relationship. The spacing tells the prospect you're organized, you're patient, and you're not going to disappear just because they didn't reply to one email.
The 100/10/2 standard gives you the daily volume so you're not obsessing over any single lead. When you know you have to make a hundred outbound attempts today, you don't have time to stare at one read receipt and spiral. You send the touch, log it in the CRM, and move to the next name. The volume creates the spacing naturally.
Each touch needs a reason to exist. Day one is the initial contact. Day three is a relevant resource or insight. Day seven is a question that moves the conversation forward. Day fourteen is a case study or social proof. Day thirty is a check-in with a specific reason to reconnect. If you're just writing "checking in" every time, you're not following up. You're poking them with a stick.
The C.A.L.L.S. framework gives each touch a purpose. Confirm, Ask, Listen, Lay Out, Secure. Even on a follow-up text, you're running a mini version of that process. You're confirming they're still the right person, asking something relevant, listening to whatever signal they send back, laying out the next step, and securing the commitment to that step.
If you're nervous about sending the next touch, ask yourself if it adds value. If it doesn't, rewrite it. If it does, send it. That rule never stops applying.
When to Stop Following Up
How many touches before you walk away?
The answer isn't a number. It's a signal.
You stop when the lead tells you to stop. A hard no, a "stop contacting me," a clear "we went another direction." That's the line. Respect it and move on.
You also stop when the lead goes cold for too long. Ninety days of silence with no engagement, no opens, no replies, nothing. That's a dead lead. The fortune is not in the follow-up anymore. Move them to a nurture list and focus your energy on the leads that are still warm.
But here's the thing. Most reps quit way before the ninety-day mark. They quit after one text, one voicemail, one email. The problem isn't over-following. It's under-following. By a mile.
The system I built, Closing the Loop, walks through exactly when to push and when to walk. It gives you the scripts, the timing, and the decision points so you're not guessing. It's the follow-up training that installs this whole approach, and it's $97. Grab my $97 training if you want the exact cadence and the word-for-word touches that make it work.
What This Means for Your Sales Career
The feedback about my training comes down to one sentence. It works if you work it.
That's not a slogan. It's the honest truth from every rep who's been through it. The ones who succeed stop looking for the hack and start doing the base hits. Base hits win ball games. They win sales careers too.
The 100/10/2 standard, the C.A.L.L.S. framework, the Four Sixes, these are all just systems for showing up. The magic is in the showing up. On the days you don't feel like it. On the days the leads are rude. On the days your pipeline looks like a ghost town. Show up anyway.
The question you have to answer is simple. Are you willing to do the un-sexy work on repeat? Call your leads, follow up, keep score. If yes, this training will work for you. If no, that's fine too. But don't blame the leads when the phone doesn't ring.
The Next Step
Pick one lead you gave up on this week. Just one. Send one value-first touch today. Not a "checking in." Something useful. A resource, a question, an insight. See what happens.
That rep from the opening of this article, the one who quit after one text, he came back six months later. He'd lost the deal, lost the commission, and lost his confidence. He asked me what he should have done differently. I told him the answer was in the follow-up, and I pointed him to the system.
But here's what I didn't tell him, and here's what I'll leave you with. The follow-up system only works if you're willing to hear the no. Most reps aren't. They'd rather live in the maybe, where the deal might still close someday, than hear a hard no and have to go find the next one.
Are you willing to hear the no? Because that's where the fortune actually lives. Not in the follow-up itself. In the courage to keep following up even when the answer might be no.
Crush the day before it crushes you.
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