Selling with Intention & Building Empires with Ursula Mentjes

Play episode

From Minnesota farm girl to president of a $20M company, Ursula Mentjes proves that intentional action plus a little grit is the real sales cheat code. In this episode, Ursula breaks down the exact mindset shifts that helped her go from $6.25/hour at Pier One to launching two successful coaching companies and impacting thousands of entrepreneurs along the way.

Key Takeaways

  • Ursula Mentjes went from $6.25 an hour at Pier One to president of a $20M company after a mentor's advice pushed her into outside sales.
  • She dropped the 100-calls-a-day rule for purpose-driven activity, and that switch helped her 10X her results.
  • The energy, presence and belief you bring to every interaction is what wins the deal.
  • Treat people like gold. Build real relationships and the revenue will follow.
  • If your confidence isn't there yet, borrow it from someone who believes in you until you build your own.

This is a must-listen for anyone who’s ever been told they “just need to make more dials.” Spoiler alert: it's not about more calls, it’s about better intention.

Whether you’re a sales rookie, a seasoned closer, or a business owner trying to scale, Ursula delivers the practical strategies and mental reframe that will help you win more deals—and feel good doing it.


💡 What We Covered

🚜 From Farm Girl to Fortune

Ursula shares the pivotal advice from a mentor that launched her into outside sales and changed her life forever.

💥 Ditch the 100 Calls a Day Rule

She unpacks how switching from “mindless volume” to purpose-driven activity helped her 10X her results—and how it can do the same for you.

🎯 The Power of Sales Intention

It’s not about the pitch. It’s about the energy, presence, and belief you bring to every interaction.

🤝 Relationship > Transaction

Whether she’s selling, coaching, or managing a team, Ursula’s golden rule is simple: treat people like gold. Build real relationships and the revenue will follow.

💼 Building Two Coaching Empires

One supports service-based CEOs. The other helps construction companies scale from $1M to $10M+—all through process, mindset, and AI-backed strategy.

🎁 BONUS: Nail Your Sales Script

Ursula shares her free resource for crafting intentional sales messages—whether it’s email, voicemail, or DMs. No more awkward outreach that goes nowhere.

💬 Key Takeaways

  • Sales isn’t about pressure—it’s about presence.

  • The fastest path to trust is being real, being ethical, and actually listening.

  • If you're not confident yet, borrow confidence from someone who believes in you until you build your own.

  • Success is personal. Define your version and go after it with intention.

  • Don't disqualify yourself. If you’re willing to do the work, you can win in sales.


🔗 How to Connect with Ursula Mentjes

Want to learn how to build your sales empire with intention and clarity?


🎯 Call to Action

Call The Damn Leads

"By sales professionals, for sales professionals - Tales of your wildest sales stories and tactics to succeed in your sales career across various industries."

Join Drewbie Wilson, a sales veteran with over 20 years of experience, as he brings you insider stories, humor, and actionable strategies to excel in your sales journey.

Your weekly dose of:

  • Wild Sales Stories: Engaging tales of real-life sales adventures.

  • Proven Tactics: Actionable strategies to boost your sales game.

  • Humor: A fun and energetic perspective on the world of sales.

  • Expert Insights: Learn from seasoned professionals in various industries.

Don't miss out on the insights, humor, and strategies that can take your sales career to new heights! Sales professionals, entrepreneurs, and small business owners striving to enhance their sales, marketing, and personal growth to achieve financial success and time freedom.

If you'd like to be a guest on our show please leave your contact information and a brief message selling us on what makes your story worth sharing!

https://callthedamnleads.com/pages/podcast

Also from the show: Empathy Wins Deals with Stephanie Hayes. New here? Start with what Call The Damn Leads is.


Leave a comment

Please note, comments must be approved before they are published

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.


Frequently Asked Questions

Do I really need to make 100 calls a day to succeed in sales?

Ursula's answer is to trade mindless volume for purpose-driven activity. That switch helped her 10X her results. Bring intention to each call, email, voicemail or DM, with real energy, presence and belief behind it. Build real relationships and the revenue will follow.

What if I don't feel confident enough to sell yet?

Borrow confidence from someone who believes in you until you build your own. Ursula also says not to disqualify yourself. If you're willing to do the work, you can win in sales. She started at $6.25 an hour at Pier One before a mentor's advice moved her into outside sales.

Who are Ursula's coaching companies built for?

She runs two. One supports service-based CEOs. The other helps construction companies scale from $1M to $10M+ through process, mindset and AI-backed strategy. Across both, her golden rule is simple: treat people like gold and build real relationships, whether she's selling, coaching or managing a team.

What's in Ursula's free Nail Your Sales Script bundle?

It helps you write intentional sales messages for email, voicemail or DMs, so you stop sending awkward outreach that goes nowhere. To find Ursula, start at ursulainc.co. Her books Selling with Intention, Belief Zone and The One Great Goal are available there and on Amazon.