What is Johnny Buck's 110/10 Rule?

It's his daily minimum: 100 outbound efforts, 10 conversations and 5 hours of actual work. He pairs it with power hours, which means 20 calls an hour, every hour, every day. His take is that this is what separates closers from complainers. If you're not doing it, what are you doing?

How long does Johnny keep following up with someone who won't reply?

He'll still be following up after 26 messages with no reply. If Johnny hasn't heard from you, he's still texting, and he'll send dog memes too, because memes win. As he puts it, your clients gave you their number, so use it. Follow-up is everything and persistence is the name of the game.

How does Johnny handle hard conversations with his team?

Johnny coaches his people through problems by helping them spot their own roadblocks and pain points, so they can see for themselves what's in the way. He uses what he learned as a professional fighter and coaching sales in the gym world, and he says those lessons helped him crush it in construction.

podcast · sales mindset ·Sep 04, 2025

Call ‘Til You Close – The Grit-First Sales Mindset with Johnny Buck

Q: What was Johnny Buck's first ad?

It was just a photo and the line "We Will Call You Back," a promise most of the industry can't keep. Johnny built his construction company with zero automation and $168 in ads, and that first ad brought in $500K+ in revenue in six months. Calling people back is one of his three core values.

by Drewbie Wilson

There’s just something about real ones that makes you lean in—and that’s exactly what you’re getting in today’s episode with my man Johnny Buck. He’s a fighter, a hustler, and a guy who’s made it his mission to win in business the same way he won on the mat: with relentless effort, unapologetic truth, and no patience for excuses.

Key Takeaways

Johnny's first ad was just a photo and the promise "We Will Call You Back," and it brought in $500K+ in revenue in six months.
He built his construction company on three values: call people back, show up, and do what you say you're going to do.
The 110/10 Rule means at least 100 outbound efforts a day, 10 conversations and 5 hours of actual work.
Track your effort, since appointments will vary and effort is the part you control.
If a lead hasn't answered after 26 messages, Johnny's still texting them, dog memes included.

From running an MMA gym during COVID lockdowns to building a multi-six-figure construction company with zero automation and $168 in ads, Johnny is proof that grit and consistency always beat fancy tactics. You’ll hear how he built a business based on three simple values: call people back, show up, and do what you say you’re going to do.

Whether you’re in sales, service, or just trying to figure out your next move—this one’s got the fire and tactical value you need to level up.

💥 Episode Highlights

🚨 "We Will Call You Back"

That was literally his first ad. Just a photo and a promise most of the industry can’t keep. The result? $500K+ in revenue in six months.

📞 Power Hour Philosophy

20 calls an hour. Every hour. Every day. It’s not sexy, but it’s what separates closers from complainers.

💡 26 Messages, No Reply? Still Following Up.

Persistence is the name of the game. If Johnny hasn’t heard from you, he’s still texting. Including dog memes. (Because memes win.)

🛠️ From Jiu-Jitsu to Job Sites

How lessons from professional fighting and coaching sales in the gym world helped him crush it in construction.

💯 The 110/10 Rule

100 outbound efforts daily, minimum. 10 conversations. 5 hours of actual work. If you’re not doing this, what are you doing?

🔥 How to Have Hard Conversations with Your Team

It’s not always about yelling. Johnny breaks down how he coaches his people through challenges by helping them identify their own roadblocks and pain points.

🤖 Why AI Can’t Replace Authenticity

The man hates AI—and he’s not afraid to say it. Because at the end of the day, people still buy from people, not chatbots.

🧠 Key Takeaways

Sales is simple, not easy – Make the calls, follow up, repeat.
Track effort, not just results – Appointments will vary, effort is controllable.
Stop romanticizing automation – Be the human that your customers want to talk to.
Build systems around your hustle – Even if it’s Google Maps and sticky notes.
Losing sucks more than winning feels good – Use that pain to fuel your next move.
Follow-up is everything – Your clients gave you their number, use it.

🔗 How to Connect with Johnny Buck

Whether you’re running a gym, swinging hammers, or just trying to win the game of life, Johnny is someone you want in your corner. Tap in with him here:

Instagram: @johnnybuck2.0
Website: johnnybuck.me
Podcast: Money, Mindset & Mechanics
Email: You gotta DM him—Johnny ain’t fancy like that.

📣 Call to Action

Call The Damn Leads

“By sales professionals, for sales professionals.” Each week, Drewbie Wilson, a sales vet with 20+ years in the game, brings you humor, real-world stories, and powerful strategies to help you excel in your sales career.

Expect a wild mix of:

Real Sales Stories: Tales that entertain and inspire
Proven Tactics: Practical tips for boosting your sales game
Humor and Energy: Fun takes on the ups and downs of sales life
Expert Advice: Learn from seasoned pros across different fields

Whether you’re in sales, an entrepreneur, or just looking to grow your business skills, don’t miss out on these invaluable lessons and entertaining stories. Want to be a guest? Pitch your story at
👉 https://callthedamnleads.com/pages/podcast

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