podcast ·Aug 28, 2025

Reprogramming Success & Sales with David C. Olcott

by Drewbie Wilson

“Invest in yourself so deeply that you can get out of the way and truly be in service to others.” – David C. Olcott

🎙️ Show Notes

In this mind-expanding episode of Call The Damn Leads, I sit down with David C. Olcott, Master NLP Trainer, high-ticket sales expert, and founder of Samurai Success. David unpacks the hidden power of subconscious programming and how congruency—between what you believe and how you behave—is the ultimate sales superpower.

We dive deep into identity, negotiation, mindset mastery, and what really holds people back from calling the damn leads. Whether you’re brand new to sales or leading a seven-figure team, this is the kind of conversation that rewires your brain for lasting success.

🔑 Episode Highlights

🔥 Real Sales Lessons from South Beach to Star Island

David shares an epic story of selling luxury real estate to celebrities and how one authentic conversation led to a life-changing “yes”—reminding us that being yourself is the best pitch you can make.

🧠 Programming Dictates Performance

From his work with Tony Robbins to becoming an NLP Master Trainer, David breaks down how 95% of your actions are driven by subconscious programming. Want different results? Change the program.

🤖 Why People Don’t Call the Damn Leads

Spoiler alert: it’s not laziness—it’s programming. If your internal beliefs don’t support the action, you’ll always resist the behavior. Even pros with 10+ years of experience can have call reluctance without realizing why.

🧘 Congruency = Confidence

If your beliefs and behaviors don’t match, your prospects can feel the disconnect. David explains how congruency creates authentic connection, trust, and consistent sales.

🧬 The Four Paths to Reprogramming

Want to change the way you show up? David shares the four proven methods: Hypnosis, NLP, Practice (done right), and the power of love (aka the Honeymoon Effect).

🔁 Make It Duplicatable or It’s Just Luck

David redefines success as something that’s not just achieved once—but repeatable. If you can’t duplicate it, it’s not a process—it’s just a fluke.

🚀 Key Takeaways

Sales Starts With Self-Awareness: Know yourself before you try to sell anyone else.
Beliefs Drive Behavior: If you don’t believe in what you’re doing, no sales script will save you.
Practice Makes Permanent: Repetition creates wiring—be intentional with what and how you practice.
Call Reluctance = Uncertainty: Eliminate fear by building a predictable framework you can trust.
Service Requires Presence: Get so in tune with yourself that you can fully focus on the client.

🔗 How to Connect with David C. Olcott

Website: https://samuraisuccess.com
LinkedIn: David C. Olcott
Get in the Studio: Explore the I AM Studio to reprogram your mindset with David’s immersive coaching experience

🎯 Call to Action

Call The Damn Leads

"By sales professionals, for sales professionals - Tales of your wildest sales stories and tactics to succeed in your sales career across various industries."

Join Drewbie Wilson, a sales veteran with over 20 years of experience, as he brings you insider stories, humor, and actionable strategies to excel in your sales journey.

Your weekly dose of:

Wild Sales Stories: Engaging tales of real-life sales adventures.
Proven Tactics: Actionable strategies to boost your sales game.
Humor: A fun and energetic perspective on the world of sales.
Expert Insights: Learn from seasoned professionals in various industries.

Don't miss out on the insights, humor, and strategies that can take your sales career to new heights! Sales professionals, entrepreneurs, and small business owners striving to enhance their sales, marketing, and personal growth to achieve financial success and time freedom.

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