How to Use Marketing to Scale and Build Loyal Clients with Matt Diamante

On this high-energy episode of Call The Damn Leads, I sit down with Matt Diamante—founder of Hey Tony Agency and a marketing machine who knows exactly how to turn attention into revenue. Matt’s journey from playing acoustic guitar on street corners to running a 16-person content agency is packed with real talk and tactical gold.

We dig into how marketing and sales can stop butting heads and start building together. You’ll hear the story of how a single blog link turned into a $20K sale, why Matt gave up the sales seat to focus on top-of-funnel dominance, and how quick wins keep clients engaged while the long-term SEO magic kicks in. If you're an entrepreneur, marketer, or sales leader trying to scale without spinning your wheels, this one’s your playbook.

🔥 Key Highlights

💰 The $20K Hyperlink

Matt shares how one blog post link (with zero pitch!) led him to spend $20,000 on a platform—proving that content can close without cold calls.

📹 Four-Hour Content Days

He breaks down why he spends nearly half his day creating videos, blog posts, and other assets that feed his pipeline and fill his team’s calendars with inbound leads.

🔥 When to Get Out of the Way

Matt realized he was the bottleneck in his own sales process. Once he hired closers and focused on what he did best (marketing), deals started flying in.

🤖 AI Fumbles and Fixes

He shares the honest truth about using AI in client communication—how it helped with scale, how it frustrated prospects, and why they eventually pulled the plug on automations that overpromised.

🧱 Stack the Wins

Marketing doesn’t deliver overnight wins—so they built a system that gives new clients emotional victories fast. From keyword research to early blog posts, Matt ensures they feel progress from day one.

🙌 Serving = Scaling

Matt and I jam on the critical post-sale phase most salespeople forget. Taking care of clients after the close isn’t just retention—it’s the foundation for referrals and brand loyalty.

💡 Actionable Takeaways

• Build Content That Converts: A helpful blog post can do more than a hundred cold calls—when it’s targeted and intentional.
  
  

• Speed to Lead Is Money: If you're not following up on inbound leads fast, you’re wasting opportunity. Period.
  
  

• Hire Your Weakness: You don’t have to be the closer—just be honest about your zone of genius and hire where you're slow.
  
  

• AI ≠ Automation Without Oversight: Use AI to assist, not to replace real human touchpoints that make people feel seen.
  
  

• Wins Before ROI: Keep your clients emotionally bought in with fast, visible progress even before long-term numbers show up.
  
  

• Align Sales & Marketing Messaging: Don’t confuse your prospects. A seamless journey builds trust and closes more deals.
  
  

🔗 How to Connect With Matt Diamante

Matt is all about transparency and education. If you want to see how real top-of-funnel content marketing is done, follow him below:

🌐 Website: https://heytoney.agency
📱 Social: @HeyTonyAgency on Instagram 
⚠️ Pro Tip: Only follow the account with the most followers—fake crypto profiles have tried copying his identity.

🎯 Call to Action

If this episode sparked something in you, send it to someone who’s grinding in sales or marketing. Share the wins, tag us online, and let us know what landed with you.

👉 Want to be a guest and share your story of scaling, selling, or starting over? Head to callthedamnleads.com/pages/podcast and pitch us your journey.

Let’s keep building.

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