What is the Petite Practice Framework?

It's Dr. Christiane Schroeter's approach to selling in small, consistent moments that feel natural and aligned. You build trust through meaningful touchpoints over time, so little actions add up to big outcomes. The deeper the relationship gets, the easier the close becomes.

What happened with the prototype locked in the trunk?

A student showed up ready to pitch, but the prototype was locked in the trunk of the car. It ended with a coat hanger and a win. It's one of the hilarious stories Christiane has collected from teaching more than 10,000 students.

How do I finally finish a project I keep putting off?

Put a date on it, invite someone to hold you accountable, and build your timeline backward from that deadline. That's progress over perfection. Setting that deadline is the key to finally hitting publish. It works the same way for your book, your project or your sales process.

How do I adjust my pitch for different buyers?

Buyers take information in differently. Figure out whether your prospect learns by reading, watching or listening, then shape your pitch around that. Christiane also uses story structure to close the loop, which keeps prospects engaged and curious and guides them toward a buying decision.

podcast ·Jul 31, 2025

Why Small Sales Steps Make a Big Impact with Dr Christiane Schroeter

by Drewbie Wilson

In this episode of Call The Damn Leads, I sit down with Dr. Christiane Schroeter—professor, entrepreneur, author, and creator of the Petite Practice Framework. With over 10,000 students under her belt, Christiane has seen it all, taught it all, and now she’s sharing her best insights on what really drives success in sales.

Key Takeaways

Build trust through small, consistent, meaningful touchpoints over time, and the deeper relationship makes the close easier.
Jot down key details in a notes app after every sales call, because people remember when you remember.
Explaining sales to someone else sharpens your own game, so share what you know.
Put a date on your book, campaign or project, invite accountability and build your timeline backward from it.
Shape your pitch around how your prospect learns: reading, watching or listening.

From hilarious prototype disasters to practical, bite-sized strategies for building authentic relationships, Christiane breaks down how little actions lead to big outcomes. We talk about mentorship, mindset, and the difference between pushing for perfection and just making progress. If you’re looking for a more joyful, intentional approach to your sales career, this one’s for you.

🔥 Key Highlights

🚗 Prototype Locked in the Trunk – The wild story of a student who showed up ready to pitch… but forgot the product in a locked car. (Don’t worry—it ends with a coat hanger and a win.)

🎓 10,000+ Students and Counting – What Christiane has learned about what makes someone actually good at sales—and how it’s not about being pushy.

🤝 Collaboration > Competition – The power of “thriving together” and why sales is better when we help others rise with us.

📘 The Petite Practice Framework – A game-changing approach to selling in small, consistent moments that feel natural and aligned—not forced or overwhelming.

🧠 The Power of Reading – Why books (and not social media) are the best-kept secret to leveling up in sales and business.

🖋️ Writing a Book That Sells Itself – Christiane’s approach to interactive, digestible content and how she turned her textbook into a transformational tool with audio, worksheets, coloring pages, and real-world examples.

📅 Progress Over Perfection – Why setting a deadline (and inviting accountability) is the key to finally hitting publish—on your book, your project, or your sales process.

📝 Close the Loop – How story structure can be used in sales to engage prospects, keep them curious, and guide them toward a buying decision.

✅ Actionable Takeaways

1️⃣ Teach to Learn – Explaining sales to someone else will sharpen your own game. Share what you know.

2️⃣ Keep a Notes App – Jot down key details after every sales call. People remember when you remember.

3️⃣ Build Trust in Micro-Moments – Instead of trying to “close” in one shot, focus on consistent, meaningful touchpoints.

4️⃣ Set a Deadline and Reverse Engineer – Whether it’s publishing a book or launching a campaign, put a date on it and build your timeline backward.

5️⃣ Books Over Feeds – Podcasts, audio books, and newsletters will feed your brain. Social media… maybe not so much.

6️⃣ Customize Your Sales Process – Not all buyers are the same. Adjust your pitch based on whether your prospect learns by reading, watching, or listening.

7️⃣ Honor the Relationship – Sales is a long game. The deeper your connections, the easier the close.

📚 How to Connect with Dr. Christiane Schroeter

Want to dive deeper into her frameworks, content, or get your hands on her book and planner?

🌐 Website: https://drchristiane.com
🎧 Podcast: Happy Healthy Hustle
📚 Books on Amazon:

How to Master Your Goals
Discover Your Superpower
The Petite Practice Planner

📞 Call The Damn Leads

“By sales professionals, for sales professionals.” Every week, I bring you unfiltered sales talk, real-wIn this episode of Call The Damn Leads, I sit down with Dr. Christiane Schroeter—professor, entrepreneur, author, and creator of the Petite Practice Framework. With over 10,000 students under her belt, Christiane has seen it all, taught it all, and now she’s sharing her best insights on what really drives success in sales.

From hilarious prototype disasters to practical, bite-sized strategies for building authentic relationships, Christiane breaks down how little actions lead to big outcomes. We talk mentorship, mindset, and the difference between pushing for perfection and just making progress. If you’re looking for a more joyful, intentional approach to your sales career, this one’s for you.

world lessons and hilarious stories from the trenches.

🔥 Expect a wild mix of:
✔ Real Sales Stories – Entertaining, inspiring, and sometimes unbelievable tales from the field
✔ Proven Sales Tactics – Straight-up tips you can use today
✔ High-Energy & Humor – Sales should be fun. Let’s keep it real
✔ Expert Advice – From pros across different industries and backgrounds

🎙️ Want to be a guest? Pitch your story at CallTheDamnLeads.com/podcast

📲 Follow Drewbie for more content:
✅ Facebook: https://facebook.com/drewbierides

✅ Instagram: https://instagram.com/callthedamnleads

Also from the show: How to Build Instant Trust and Stand Out Online with Mariana Henninger. Going deeper: The Impact of Small Daily Actions on Big Sales Goals. New here? Start with what Call The Damn Leads is.

Back to Episodes