Your Conviction Must Be Greater Than Theirs with Alex Spinoso

Episode 37 - Your Conviction Must Be Greater Than Theirs with Alex Spinoso

What’s up you guys, I’m back with the amazing Dr.. Alex Spinoso on this episode and I can’t wait for you guys to hear his story. From convincing his wife to live in the foyer of a crack house and investing half of his life savings in a mastermind group, Alex's story is a powerful testament to strategic risk-taking and investing in yourself.

We talk about how conviction and trust in believing in your solution can transform client skepticism into lasting relationships.  Alex’s approach, service over sale, has fueled the exponential growth of his business, expanding from a handful of clinics to a nationwide presence. Learn how this mindset can be instilled in your team to cultivate a culture of genuine care and service.

We can’t end this conversation without touching on the significance of core values and revealing practical methods to embed these principles into your company’s DNA. Alex shares actionable strategies to ensure every client interaction is meaningful.

Key Moments:

-The craziest sales story of Alex’s life.

-Give, give, give - even if you have nothing to give.

-Your conviction must be greater in that your solution will absolutely work.

-People are coming to you using their time, a finite resource.  There is no reason for them to leave empty-handed.

-Who you hire will never share 100% of your core values, but there should be non-negotiables.

In an extraordinary tale of risk and resilience, Alex Spinoso shares how he convinced his wife to leave their beautiful home in Palm Springs to move into what was essentially a crack house. This drastic move was the first step in building what would eventually become a highly successful business. The story highlights how, in sales, sometimes the hardest pitch is to those closest to you, and how taking risks can lead to the greatest rewards.

Give, Give, Give - Even if You Have Nothing to Give

Alex's journey is a powerful reminder that the key to success often lies in giving. When Alex had nothing but his medical knowledge, he freely offered it to those in need. By helping others achieve their goals, he inadvertently built a reputation that opened doors to opportunities he could never have imagined. This underscores the importance of being generous with your expertise and resources, even when you feel like you have little to offer.

Your Conviction Must Be Greater in That Your Solution Will Absolutely Work

One of the most critical lessons Alex learned is the importance of conviction. Whether convincing his wife to take a leap of faith or turning down a job offer to pursue a partnership, Alex’s belief in his vision was unwavering. In sales, this conviction must be stronger than the customer's doubt. It’s this unshakeable belief in your solution that can turn a “no” into a “yes.”

People Are Coming to You Using Their Time, a Finite Resource. There Is No Reason for Them to Leave Empty-Handed.

Alex emphasizes that when clients come to you, they’re investing their most valuable resource—time. It’s your responsibility to ensure they don’t leave empty-handed. In his business, this means providing exceptional customer service, ensuring that every client leaves satisfied and confident in their decision to work with you. By respecting their time and needs, you build trust and foster long-term relationships.

Who You Hire Will Never Share 100% of Your Core Values, But There Should Be Non-Negotiables

In leadership, Alex believes that while it's rare to find someone who shares 100% of your core values, there are certain non-negotiables you must hold firm on. These core values are crucial in guiding everything from hiring to client interactions. By embedding these values into your team, you create a culture of excellence that drives business success. It’s about ensuring that your staff not only understand the importance of customer service but live it in every interaction.

Connect with Alex

Learn more about Alex through his bio here.

Social Media and Links:
Facebook: https://www.facebook.com/aspinoso

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