What's the craziest sales story Alex Spinoso tells in this episode?

He convinced his wife to leave their beautiful home in Palm Springs and move into what was essentially a crack house. That drastic move became the first step in building his business, and it shows that sometimes the hardest pitch in sales is to the people closest to you.

How did giving things away for free help Alex build his business?

When Alex had nothing but his medical knowledge, he offered it freely to people who needed it. Helping others reach their goals built him a reputation that opened doors to opportunities he never could've imagined, which is why he says to be generous with your expertise and resources.

What does 'service over sale' look like in Alex's business?

It means every client interaction is about care first. His team treats a client's time as a finite resource, delivers exceptional customer service, and makes sure nobody leaves empty-handed. That mindset fueled his growth from a handful of clinics to a nationwide presence.

How does Alex handle core values when he's hiring?

He accepts that nobody will share 100% of his core values, so he holds firm on a set of non-negotiables instead. Those values guide everything from hiring to client interactions, and embedding them into the team builds a culture where staff live customer service in every interaction.

podcast ·Aug 29, 2024

Your Conviction Must Be Greater Than Theirs with Alex Spinoso

by Drewbie Wilson

Episode 37 - Your Conviction Must Be Greater Than Theirs with Alex Spinoso

Key Takeaways

Alex convinced his wife to leave their beautiful Palm Springs home and live in what was essentially a crack house, and that risk became the first step in building his business.
When all Alex had was his medical knowledge, he gave it away for free, and the reputation that built opened doors he never could've imagined.
Your belief that your solution will absolutely work has to be stronger than the customer's doubt — that's what turns a no into a yes.
Clients are spending their time, a finite resource, to see you, so make sure every one of them leaves with something.
Nobody you hire will share 100% of your core values, so pick your non-negotiables and hold firm on those.

What’s up you guys, I’m back with the amazing Dr.. Alex Spinoso on this episode and I can’t wait for you guys to hear his story. From convincing his wife to live in the foyer of a crack house and investing half of his life savings in a mastermind group, Alex's story is a powerful testament to strategic risk-taking and investing in yourself.

We talk about how conviction and trust in believing in your solution can transform client skepticism into lasting relationships. Alex’s approach, service over sale, has fueled the exponential growth of his business, expanding from a handful of clinics to a nationwide presence. Learn how this mindset can be instilled in your team to cultivate a culture of genuine care and service.

We can’t end this conversation without touching on the significance of core values and revealing practical methods to embed these principles into your company’s DNA. Alex shares actionable strategies to ensure every client interaction is meaningful.

Key Moments:

-The craziest sales story of Alex’s life.

-Give, give, give - even if you have nothing to give.

-Your conviction must be greater in that your solution will absolutely work.

-People are coming to you using their time, a finite resource. There is no reason for them to leave empty-handed.

-Who you hire will never share 100% of your core values, but there should be non-negotiables.

In an extraordinary tale of risk and resilience, Alex Spinoso shares how he convinced his wife to leave their beautiful home in Palm Springs to move into what was essentially a crack house. This drastic move was the first step in building what would eventually become a highly successful business. The story highlights how, in sales, sometimes the hardest pitch is to those closest to you, and how taking risks can lead to the greatest rewards.

Give, Give, Give - Even if You Have Nothing to Give

Alex's journey is a powerful reminder that the key to success often lies in giving. When Alex had nothing but his medical knowledge, he freely offered it to those in need. By helping others achieve their goals, he inadvertently built a reputation that opened doors to opportunities he could never have imagined. This underscores the importance of being generous with your expertise and resources, even when you feel like you have little to offer.

Conviction Must Be Greater in That Your Solution Will Absolutely Work

Your Conviction Must Be Greater in That Your Solution Will Absolutely Work

One of the most critical lessons Alex learned is the importance of conviction. Whether convincing his wife to take a leap of faith or turning down a job offer to pursue a partnership, Alex’s belief in his vision was unwavering. In sales, this conviction must be stronger than the customer's doubt. It’s this unshakeable belief in your solution that can turn a “no” into a “yes.”

People Are Coming to You Using Their Time, a Finite Resource. There Is No Reason for Them to Leave Empty-Handed.

Alex emphasizes that when clients come to you, they’re investing their most valuable resource—time. It’s your responsibility to ensure they don’t leave empty-handed. In his business, this means providing exceptional customer service, ensuring that every client leaves satisfied and confident in their decision to work with you. By respecting their time and needs, you build trust and foster long-term relationships.

Who You Hire Will Never Share 100% of Your Core Values, But There Should Be Non-Negotiables

In leadership, Alex believes that while it's rare to find someone who shares 100% of your core values, there are certain non-negotiables you must hold firm on. These core values are crucial in guiding everything from hiring to client interactions. By embedding these values into your team, you create a culture of excellence that drives business success. It’s about ensuring that your staff not only understand the importance of customer service but live it in every interaction.

Connect with Alex

Learn more about Alex through his bio Alex Spinoso's bio.

Social Media and Links:
Facebook: https://www.facebook.com/aspinoso

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