podcast ·Dec 02, 2025

Finding Your Edge & Selling Authentically with Justine Beauregard

by Drewbie Wilson

Too many salespeople try to fit into someone else's mold—and end up wondering why their results don't measure up. In this episode, I sit down with Justine Beauregard, sales coach, trainer, and founder of Sell with Justine, to talk about breaking free from scripts, discovering your unique selling style, and turning objections into effortless conversations.

From her first big "aha moment" on a fundraising call at age 20, Justine realized that sales isn't about fitting into a box—it's about leaning into who you are and serving the buyer in a way that feels natural. Since then, she's helped countless sales pros and entrepreneurs close more deals by simplifying sales into repeatable frameworks and building confidence around authentic connection.

If you've ever felt stuck behind a script or struggled with endless objections, this episode will help you break through and start selling on your terms.

🔥 Episode Highlights

The fundraising call that changed everything: How Justine learned to ditch the script and start closing authentically.
The Peter Principle in sales: Why top producers don't always make the best sales leaders—and what to do instead.
Sales & marketing must get married: The simple way to eliminate objections before they even hit the call.
Misconceptions about sales: Why it doesn't have to take forever to build rapport or close a big deal.
Everyone has their own sales style: How to discover yours and stop trying to copy someone else's playbook.
Handling objections with ease: The "big three" (money, time, belief) and how to reframe them into value-based conversations.
Follow-up that works: How to ditch the "just checking in" messages and replace them with authentic, value-driven outreach.

💡 Key Takeaways

Sales works best when you sell like you. Stop trying to be the loudest rep in the room. Lean into your own strengths.
Frameworks create freedom. Breaking your process down into repeatable steps gives you confidence and consistency.
Sales and marketing aren't rivals. Sharing objections and insights across teams can make everyone more effective.
Objections aren't roadblocks. Often they're just comments. Validate, pause, and redirect the conversation to value.
Follow-up is advocacy. Reaching back out isn't desperate—it's ensuring prospects get the best solution.
Practice > theory. Reading books and listening to podcasts is great, but real growth comes from doing the work.
Personalization wins. Simple pattern interrupts in follow-up messages can separate you from every other salesperson.

🔗 How to Connect with Justine Beauregard

🌐 Website: https://justinebeauregard.com/

🎥 Free Training Series: standoutseries.com

📱 LinkedIn : https://linkedin.com/in/justinejbeauregard/

🎯 Call to Action

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"By sales professionals, for sales professionals - Tales of your wildest sales stories and tactics to succeed in your sales career across various industries."

Join Drewbie Wilson, a sales veteran with over 20 years of experience, as he brings you insider stories, humor, and actionable strategies to excel in your sales journey.

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Wild Sales Stories: Engaging tales of real-life sales adventures.
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Humor: A fun and energetic perspective on the world of sales.
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Don't miss out on the insights, humor, and strategies that can take your sales career to new heights! Sales professionals, entrepreneurs, and small business owners striving to enhance their sales, marketing, and personal growth to achieve financial success and time freedom.

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