podcast ·Nov 25, 2025

Discipline, Customer Service, and Building Long-Term Success with Larry G. Dix II

by Drewbie Wilson

What does it take to build an eight-figure business, lead with integrity, and still bring more energy at 62 than most 30-year-olds? In this episode, I sit down with Larry G. Dix II—entrepreneur, keynote speaker, author, and lifelong sales pro—to unpack the habits, mindset, and principles that have guided him through decades of wins and losses in the sales game.

Larry shares his first sales call (and the punch in the nose that came with it), the hard lessons of entrepreneurship, and why he believes customer service—not shortcuts—is the future of business. He also breaks down his "Four D's of Success," why discipline is the true driver of motivation, and how his 5 a.m. routine keeps him sharper than ever.

If you're in sales, leadership, or just trying to level up your discipline and consistency, this episode is a masterclass in longevity, resilience, and doing what's right.

🔥 Episode Highlights

The first big lesson in sales: why knowing your product inside and out can turn "your price is too high" into a closed deal.
Old school meets new school: what Larry learned from Zig Ziglar tapes and how it applies in today's AI-driven marketplace.
Do What's Right: how Larry built a company culture rooted in urgency, integrity, and customer service.
The power of morning routines: Larry's disciplined 5 a.m. ritual that fuels his energy, focus, and leadership every single day.
Born or Made?: why hard work, not Lamborghinis and shortcuts, is the real story behind entrepreneurial success.
Motivation vs. Discipline: why consistency beats hype every time—and how discipline creates motivation.
Sales as the great equalizer: why human interaction, attention to detail, and genuine relationships will always outperform shortcuts and AI.

💡 Key Takeaways

Know your product better than anyone else. Confidence and credibility come from preparation.
Sales isn't new, but it is evolving. Stay sharp and keep learning—or get left behind.
Customer service is the true differentiator. People crave human connection and urgency, not excuses.
Discipline fuels success. From waking up early to honoring commitments, discipline creates momentum and motivation.
Entrepreneurship isn't glamorous. Behind every "overnight success" are years of stress, sacrifice, and hard decisions.
There are no shortcuts. Building wealth is about long-term strategy, not get-rich-quick plays.
Culture starts with leadership. The way you show up sets the standard for your entire team.
Sales solves problems. When in doubt? Pick up the phone and call the damn leads.

🔗 How to Connect with Larry G. Dix II

📖 Book: Born or Made: Fear is a Liar, Defeat is Overrated (C-Suite Bestseller)
🎙️ Podcast: Born or Made Podcast - https://pod.link/1751356472
🌐 Website: https://www.larrygdix.com/

🎯 Call to Action

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"By sales professionals, for sales professionals - Tales of your wildest sales stories and tactics to succeed in your sales career across various industries."

Join Drewbie Wilson, a sales veteran with over 20 years of experience, as he brings you insider stories, humor, and actionable strategies to excel in your sales journey.

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Wild Sales Stories: Engaging tales of real-life sales adventures.
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Humor: A fun and energetic perspective on the world of sales.
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Don't miss out on the insights, humor, and strategies that can take your sales career to new heights! Sales professionals, entrepreneurs, and small business owners striving to enhance their sales, marketing, and personal growth to achieve financial success and time freedom.

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