podcast ·Nov 04, 2025

The Human Edge in an AI-Powered Sales World with Jonathan Kvarfordt

by Drewbie Wilson

AI is here — but it's not replacing salespeople anytime soon. In fact, if you're smart about how you use it, AI can give you back the most valuable resource in sales: time.

In this episode, I sit down with Jonathan "Coach" Kvarfordt, a sales leader and AI strategist at Momentum, to dig into the hype versus the reality of AI in sales. From CRM automation that doubles your selling time to the legal landmines of AI cold-calling, Coach drops serious truth bombs about how to use AI responsibly — without sacrificing the customer experience.

If you've ever wondered whether AI is about to take your job, this conversation will set the record straight: your human skills matter more than ever.

🔥 Episode Highlights

The AI Dream vs. Reality: Why the "perfect AI that replaces reps" doesn't exist (and isn't coming anytime soon).
3 Levels of AI in Sales: Productivity, amplification, and reinvention — and why you can't skip ahead.
AI Voice Agents in Real Estate: Where it's working, and why opt-ins and transparency are non-negotiable.
The Klarna Case Study: How cutting human CS reps backfired — and why CX always wins.
Legal Compliance 101: Why AI cold-calls without consent could bankrupt your business.
AI Is in Its Teenage Years: Sometimes brilliant, sometimes awkward, always unpredictable.
The Human Edge: Why rapport, negotiation, and emotional intelligence are your new superpowers.
AI & Content Creation: Why lazy prompts kill trust, and how to use AI to amplify your own expertise instead of sounding like a robot.

💡 Key Takeaways

AI is a tool, not a replacement. Use it to save time and automate the repetitive stuff, not to avoid real human connection.
Trust is the real barrier. Both your customers and your team need confidence in how AI is being used.
CX beats cost-cutting. If automation erodes the customer experience, you'll lose in the long run.
Your skills are the differentiator. As AI handles discovery and admin, doubling down on negotiation, rapport, and trust-building is where you win.
Transparency matters. Don't sneak AI in — be upfront, and customers won't mind.

🔗 How to Connect with Jonathan Kvarfordt

💼 LinkedIn: Jonathan "Coach" Kvarfordt

🌐 AI Training: gtmaicademy.com

🚀 Company: Momentum

📣 Call to Action

AI isn't here to replace you — it's here to elevate you. But only if you sharpen the human skills that no algorithm can touch.

👉 If this episode hit home, share it on LinkedIn, tag Coach and me, and pass it along to a friend in sales who's nervous about AI.

And if you've got a sales story that needs to be heard, I want you on the show. Head to callthedamnleads.com/podcast and pitch your episode.

🎯 Call to Action

Call The Damn Leads

"By sales professionals, for sales professionals - Tales of your wildest sales stories and tactics to succeed in your sales career across various industries."

Join Drewbie Wilson, a sales veteran with over 20 years of experience, as he brings you insider stories, humor, and actionable strategies to excel in your sales journey.

Your weekly dose of:

Wild Sales Stories: Engaging tales of real-life sales adventures.
Proven Tactics: Actionable strategies to boost your sales game.
Humor: A fun and energetic perspective on the world of sales.
Expert Insights: Learn from seasoned professionals in various industries.

Don't miss out on the insights, humor, and strategies that can take your sales career to new heights! Sales professionals, entrepreneurs, and small business owners striving to enhance their sales, marketing, and personal growth to achieve financial success and time freedom.

If you'd like to be a guest on our show please leave your contact information and a brief message selling us on what makes your story worth sharing!

https://callthedamnleads.com/pages/podcast