podcast ·Oct 30, 2025

Marketing that Builds Trust with Sarah Stahl

by Drewbie Wilson

Sales pros love to hate on marketing… and marketers love to remind salespeople they don't know everything either. But what happens when someone like Sarah Stahl bridges that gap? You get the kind of results that turn a zero-visibility treehouse resort into a seven-figure revenue machine with 93% occupancy in just one year.

Sarah brings 15+ years of marketing experience and breaks down how sales professionals can harness influencer marketing, AI, and social platforms to stand out in crowded markets, build trust faster, and create a consistent pipeline of leads that are already warmed up before the sales call.

From the 95–5 rule to why comments beat posts on LinkedIn, Sarah and I dig into practical strategies salespeople can use right now to win more business without burning themselves out.

🔥 Episode Highlights

From Startup to $1M+ Revenue: How Sarah scaled a treehouse resort using influencer marketing instead of paid ads.
The Power of Storytelling: Why stories sell better than facts — and how one quirky detail (golf carts!) became the resort's brand differentiator.
Influencer-Driven Conversions: How influencer trust cuts sales cycles from 20–30 touchpoints down to less than 7.
Platform Strategy: Why you shouldn't try to be everywhere — and how to choose the right platform for your audience.
LinkedIn Growth Hack: How Sarah used AI to model her content on top-performing posts, tripling her visibility in months.
Why Comments Matter More Than Posts: Her secret to driving 10x engagement on LinkedIn without posting more.
The Role of Controversy: How sharing bold opinions (without being toxic) accelerates reach and attracts ideal clients.
AI + Your Voice: The exact way Sarah trains ChatGPT to speak in her tone and create authentic content.
The Airbnb Myth: Why relying solely on Airbnb or "rented land" platforms is a recipe for disaster in short-term rentals (and how this lesson applies to every industry).

💡 Key Takeaways

Trust is currency. Consumers trust people more than brands. Let others tell your story for you.
Don't rent your brand. Platforms like Airbnb (or Instagram alone) are rented land. Build your own.
Content consistency compounds. Most of your audience isn't ready to buy now — but they'll remember you when they are.
Engagement > Posts. Comments and conversations drive more visibility than publishing alone.
AI is a tool, not a replacement. Use ChatGPT to speed up ideas, refine your voice, and cut the fluff — but always add your perspective.
Pick your platform wisely. Sales pros don't need TikTok dances. Go where your audience already spends time.
Controversy sparks connection. Thoughtful, bold takes cut through noise and drive real conversations.

🔗 How to Connect with Sarah Stahl

🌐 Website: sarahstahl.com
💼 LinkedIn: Sarah Stahl

IG: sarahstahlmarketer

🎯 Call to Action

Call The Damn Leads

"By sales professionals, for sales professionals - Tales of your wildest sales stories and tactics to succeed in your sales career across various industries."

Join Drewbie Wilson, a sales veteran with over 20 years of experience, as he brings you insider stories, humor, and actionable strategies to excel in your sales journey.

Your weekly dose of:

Wild Sales Stories: Engaging tales of real-life sales adventures.
Proven Tactics: Actionable strategies to boost your sales game.
Humor: A fun and energetic perspective on the world of sales.
Expert Insights: Learn from seasoned professionals in various industries.

Don't miss out on the insights, humor, and strategies that can take your sales career to new heights! Sales professionals, entrepreneurs, and small business owners striving to enhance their sales, marketing, and personal growth to achieve financial success and time freedom.

If you'd like to be a guest on our show please leave your contact information and a brief message selling us on what makes your story worth sharing!

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