podcast ·Sep 18, 2025

Selling with Heart, Branding with Intention with Lorrie Thomas Ross

by Drewbie Wilson

It’s Episode 100, baby! And I couldn’t have picked a better guest to help celebrate than Lorrie Thomas Ross, aka The Marketing Therapist®. Lorrie’s a powerhouse with two decades in the game—from outselling full-timers at JCPenney as a teen to running a successful digital agency that helps values-based brands scale with style and strategy.

In this episode, we dive deep into what it means to sell with heart, how personal branding elevates your sales game, and why education trumps persuasion when it comes to converting clients. If you’re ready to ditch outdated sales tactics and build real trust with your audience, this one is for you.

💡 What You’ll Learn

🎯 Service - Sales

How Lorrie turned high-ticket retail clients into lifelong relationships by solving real problems (even shipping makeup to all four of their homes).

📈 The Sales-Marketing Connection

Why the marketing budget is never just an expense—and how to tie it directly to revenue.

🧠 The Psychology of “No Pressure” Sales

How giving clients the freedom to choose creates trust and closes deals faster.

🤳 Personal Branding for Salespeople

What it really means to be “Googleable,” and why your reputation needs to be louder than your pitch.

💌 Make 3 Meaningful Connections a Day

The deceptively simple (but wildly effective) rule that will compound your success.

✨ Episode Highlights

“I'm a recovering salesperson.” — How Lorrie embraced sales by focusing on education and service.
$15K makeup order — A lesson in listening to your clients’ lifestyle and making life easier for them.
"Stop touching your Google Ads." — When caring looks like calling your clients out (with love).
“Give to gain.” — The mantra behind Lorrie’s business, and why free value always wins long-term.
Birthday videos that print money — Drewbie drops the mic on building relationships the right way.

💬 Key Takeaways

💡 Sales isn’t about pushing—it’s about presenting the right options and letting clients choose.
🎙️ When you teach, you sell. Education is the new persuasion.
🧠 Psychology matters: A relaxed sales process builds more trust than high-pressure closing.
🤝 Three meaningful connections a day is the cheat code for long-term success.
✨ Your personal brand should do most of the talking before you hit “dial.”
📲 Video birthday messages can be a million-dollar play. Yes, seriously.
🛠️ Throwing money at ads won’t fix a broken business. Get to the root of the problem.

🔗 How to Connect With Lorrie Thomas Ross

Lorrie is walking the talk—and she’s super easy to find.

🌐 Website: https://webmarketingtherapy.com

💼 LinkedIn: https://www.linkedin.com/in/lorrie-thomas-ross/

📷 Instagram: https://instagram.com/webmarketingtherapy

📘 Download: Nail Your Sales Script PDF

She also said it best: “Just Google me, you’ll find everything—including my hairstyles through the years!”

🎯 Call to Action

Call The Damn Leads

"By sales professionals, for sales professionals - Tales of your wildest sales stories and tactics to succeed in your sales career across various industries."

Join Drewbie Wilson, a sales veteran with over 20 years of experience, as he brings you insider stories, humor, and actionable strategies to excel in your sales journey.

Your weekly dose of:

Wild Sales Stories: Engaging tales of real-life sales adventures.
Proven Tactics: Actionable strategies to boost your sales game.
Humor: A fun and energetic perspective on the world of sales.
Expert Insights: Learn from seasoned professionals in various industries.

Don't miss out on the insights, humor, and strategies that can take your sales career to new heights! Sales professionals, entrepreneurs, and small business owners striving to enhance their sales, marketing, and personal growth to achieve financial success and time freedom.

If you'd like to be a guest on our show please leave your contact information and a brief message selling us on what makes your story worth sharing!

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