Building Sustainable Success and Leading by Example with Alan Lazaros
“When you reach a new level of success, it doesn’t make life easier—it makes it more challenging, but also more fulfilling if you’re doing meaningful work.” – Alan Lazaros
In the latest episode of Call the Damn Leads, I sat down with Alan Lazaros, a business coach and co-founder of Next Level University. Alan’s journey is a powerful reminder that success isn’t about momentary wins but about intentional habits and leading with integrity. After surviving a car accident that served as a major wake-up call, Alan reevaluated his life, built a mission-driven career, and committed to showing up as a leader who practices what he preaches. This episode dives into his journey, from learning the importance of alignment with clients to setting sustainable goals and staying accountable to his team, his clients, and himself.
Key Insights from Alan Lazaros: Intentionality, Integrity, and Sustainable Success
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Lead by Example—It’s the Ultimate Sales Strategy Alan’s core philosophy is simple yet powerful: don’t sell anything you aren’t living yourself. Leading by example is about showing up consistently, staying disciplined, and setting a high standard for yourself. Alan points out that your actions are more influential than any pitch you make. By embodying his principles—whether it’s through tracking metrics, maintaining a fitness routine, or staying accountable—Alan has built a loyal community that’s inspired by his example.
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Define Your “Big Five to Thrive” for Daily Success Alan introduced a tool he calls the “Big Five to Thrive,” a set of five daily tasks that form the foundation of his productivity. For him, these five tasks include handling text messages, WhatsApp messages, emails, social media, and DMs—all critical to keeping his business moving. He advises everyone to identify their own five key actions that drive their success and keep each task manageable. When the “Big Five” become a consistent part of your day, you build momentum, reduce overwhelm, and ensure you’re making progress on the essentials.
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Success Is a Continuous Journey, Not a Destination Alan’s wake-up call came after a car accident that made him reevaluate his life and career. He’s quick to remind listeners that success doesn’t mean “arriving” at an easy life. True success often brings new responsibilities and challenges. However, when you’re doing meaningful work that aligns with your purpose, these challenges become fulfilling opportunities rather than burdens. Sustainable success is built by designing a life you can maintain without burnout, and that’s a key message for anyone chasing quick wins.
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Intentionality Builds Confidence and Resilience For Alan, intentional habits are non-negotiable. He follows a daily exercise streak that’s now over two years long, and he applies the same consistency to his personal growth, business commitments, and client relationships. He emphasizes that small, intentional actions can add up to major transformations, both in fitness and business. It’s not about doing it all at once; it’s about showing up every day with the right intentions and letting those small steps compound over time.
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Serve Without Attachment to Outcome One of the most valuable lessons Alan has learned as a coach is to serve clients without becoming attached to their outcomes. While he’s fully invested in helping people, he understands that real growth requires clients to take responsibility for their own journey. Whether in sales or coaching, this approach allows him to focus on empowering his clients rather than imposing his goals onto them. This level of detachment creates a space where clients can truly take ownership of their success.
Leading with Integrity in Sales and Life
Alan’s journey highlights a key theme that applies to every area of life and business: the importance of practicing what you preach. This doesn’t just mean being consistent in your professional life but integrating these values into your entire lifestyle. Here are two powerful insights from Alan’s approach:
Consistency as the Foundation of Influence
In sales, influence is essential. But influence isn’t built on grand gestures; it’s built on showing up, day in and day out, in alignment with what you’re selling. Alan’s two-year fitness streak, his commitment to journaling, and his relentless pursuit of personal growth have created a ripple effect among his clients and team. When you lead by example, you create a culture of integrity, and people naturally follow your lead.
Sustainable Success: Design a Life You Can Maintain and Enjoy
Success is often framed as a goal to reach, but Alan sees it as a continuous journey. His focus on sustainable habits over quick wins allows him to build a career and life that he genuinely enjoys, one that’s fulfilling rather than draining. He’s seen firsthand that when you chase quick wins or try to “hack” success, burnout is inevitable. By focusing on long-term, sustainable success, he’s found a way to avoid burnout and stay aligned with his purpose.
If you’re a sales professional or business owner, Alan’s approach is a powerful reminder that success isn’t a single milestone—it’s a lifestyle. If you stay focused on integrity, set achievable daily actions, and prioritize sustainable habits, you’ll not only reach new heights but enjoy the journey along the way.
How to Connect with Alan Lazaros
Alan is committed to helping others reach their potential through his podcast, Next Level University, and coaching at Next Level Universe.
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Website: nextleveluniverse.com
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Instagram: @alazaros88
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Podcast: Next Level University
Call The Damn Leads
“By sales professionals, for sales professionals.” Each week, Drewbie Wilson, a sales vet with 20+ years in the game, brings you humor, real-world stories, and powerful strategies to help you excel in your sales career.
Expect a wild mix of:
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Real Sales Stories: Tales that entertain and inspire
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Proven Tactics: Practical tips for boosting your sales game
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Humor and Energy: Fun takes on the ups and downs of sales life
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Expert Advice: Learn from seasoned pros across different fields
Whether you’re in sales, an entrepreneur, or just looking to grow your business skills, don’t miss out on these invaluable lessons and entertaining stories. Want to be a guest? Pitch your story at https://callthedamnleads.com/pages/podcast.
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