How to Change Your Identity to Experience Real Transformation in Sales with Josh Wiesler
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"You can take something that looks like it's going to be a disaster and actually turn it out to make it look better if you can have... integrity and authenticity." – Joshua Wiesler
Key Takeaways
- Call reluctance fades when you see yourself as an authority. Joshua practiced with a mentor until calls became second nature.
- When his first buyer pulled back, Joshua proposed a fix that worked for both buyers, saved the deal, and increased the profit.
- Open communication through a rocky deal built trust with everyone involved and opened the door to future business.
- Find a mentor who's already successful in your field. Joshua credits his own with helping him change how he saw himself.
- Put the client's needs first and the repeat business and referrals follow.
In the latest episode of "Call the Damn Leads," Drewbie Wilson hosts Joshua Wiesler, co-owner of Emerging Executive. Joshua comes from sales and real estate, and he shares the strategies that shaped his career.
Joshua talks about beating call reluctance and closing deals creatively, and his story shows what integrity and creativity can do in sales.
Here are some key takeaways from their conversation.
Key Takeaways
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Embrace Integrity and Authenticity: Joshua's big one is staying true to your values and being upfront in all your dealings. That builds trust and long-term relationships.
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Overcome Call Reluctance: Call reluctance is common, and Joshua explains how shifting your identity to see yourself as an authority can help you beat it. Practice and mentorship are key.
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Get Creative with Deals: In the real estate world, deals often encounter unexpected obstacles. Joshua got creative and negotiated a win-win for everyone involved. Flexibility and problem-solving skills matter.
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Identity Transformation and Find a Mentor: A mentor who's already successful in your field can give you guidance and support. Joshua's own experience with a mentor shows why it pays to learn from people who've already walked the path.
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Focus on Service: Great service and putting the client's needs first can lead to repeat business and referrals. Joshua's approach to serving his clients and buyers has resulted in strong, lasting relationships.
How to Change Your Identity by Embracing Integrity and Authenticity
Joshua's story shows that integrity and authenticity are fundamental to long-term success in sales. When he hit a tough real estate deal, he communicated openly and worked out a solution that was good for both sides. That saved the deal and built trust with his clients.
Everyone involved felt respected, and it led to a successful outcome and future opportunities. The process included verifying key documents such as the driver license, social security number, and birth certificate, which helped establish credibility and trust.

Overcome Call Reluctance
Call reluctance is one of the biggest challenges in sales. Joshua beat it by changing his mindset and seeing himself as an authority. With the help of a mentor, he practiced making calls until it became second nature. This shift in identity let him make calls with confidence and authenticity, and that led to more closed deals.
Get Creative with Deals
Real estate is unpredictable, so you've got to be flexible and creative. When the first buyer on one of Joshua's deals pulled back, he thought on his feet. He proposed a solution that worked for both buyers, which saved the deal and increased the profit. It also gave him a new identity as a problem-solver.
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Connect with Josh:
Josh Wiesler believes that owning and growing a small business is one of the greatest avenues for personal and financial/wealth growth. He Co-owns three companies (Coaching, Real Estate, and Events) and with over eight years of personal development coaching and six years of business coaching, Josh has guided over 100 small business owners to transform their businesses and personal lives.
Josh’s experience includes extensive time in coaching, property management, working with title companies, project management, and sales giving him a well-rounded understanding of business.
Josh has successfully navigated over 100 Real Estate deals, generated over $1,000,000 in revenue, and owns an 11-unit multifamily property. His passion lies in coaching high-performing entrepreneurs to achieve substantial growth and success in their ventures.
Follow the link to schedule a discovery call: https://calendly.com/emergingexecutive/discovery-call
Social Media and Links:
Facebook: https://www.facebook.com/josh.wiesler
Instagram: @joshwiesler
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Call The Damn Leads
"By sales professionals, for sales professionals - Tales of your wildest sales stories and tactics to succeed in your sales career across various industries."
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