Thanksgiving 2024 Special – Gratitude, Referrals, and Finishing Strong

Gratitude, Growth, and Grit: How Thanksgiving Can Transform Your Sales Game

"Givers gain, my friends. This Thanksgiving, let’s focus on giving value, showing gratitude, and building connections that will propel us into the new year." – Drewbie Wilson

As we celebrate Thanksgiving and reflect on what we’re grateful for, it’s also a time to shift gears and get laser-focused on finishing the year strong. In this week’s episode of Call the Damn Leads, I break down why gratitude isn’t just good for the soul—it’s a sales superpower.

From understanding evolving consumer behaviors to leveraging referrals and maximizing your year-end push, this episode is packed with actionable insights to help you crush your goals. Whether you’re celebrating a stellar year or powering through challenges, this post will help you plan your next move and set the tone for a successful holiday season and beyond.

Key Takeaways from the Episode

1. Gratitude as a Business Strategy

• Gratitude isn’t just about saying thank you; it’s about showing appreciation to clients, team members, and even yourself.
• Expressing gratitude strengthens relationships and opens the door for more referrals and repeat business.

2. Black Friday’s Evolution

• Black Friday is no longer a one-day event. It’s now a month-long shopping season.
• Consumers are shopping earlier, and their habits have shifted. Your marketing and sales strategies should adapt to this new reality.

3. Referrals Are the Best Gifts

• Asking for referrals doesn’t just boost sales—it builds your network and strengthens trust.
• Giving referrals to others can lead to new opportunities for yourself.

4. The Tools to Finish Strong

• Daily habits like using the Diary of a Damn Closer can keep you intentional and focused during the busiest time of the year.
• Tracking your calls, conversations, and closes helps you stay on target and motivated.

Why Gratitude Works in Sales

Gratitude has a ripple effect. When you take the time to thank your clients or partners, you remind them of the value you bring to their lives. Whether it’s a quick handwritten note or a heartfelt message, these small gestures stand out in a world of generic emails.

As I shared in the podcast, Thanksgiving is the perfect time to reconnect with clients. Think about the last time someone expressed genuine gratitude to you—didn’t it make you want to help them more? That’s the power of gratitude.

Black Friday’s Big Shift: Why It Matters

Remember when Black Friday was just one chaotic day? Now, it’s an extended event starting as early as November 1st. Shoppers are making decisions earlier, and businesses are running sales for weeks instead of hours.

For sales professionals, this means you can’t rely on last-minute deals. You need to engage with your audience consistently throughout the season. Use social media, email marketing, and personal outreach to stay top of mind. The key is understanding when your clients are ready to buy and being there when they are.

Referrals: The Ultimate Compliment

There’s nothing more powerful in sales than a referral. When a client or partner trusts you enough to recommend you to someone else, it speaks volumes about your value.

This Thanksgiving, take a moment to thank anyone who has sent you a referral this year. Then, ask them if they know anyone else who could benefit from what you offer. Make it easy by being specific about the type of person you’re looking to connect with. And don’t forget—giving referrals can be just as valuable as receiving them.

As we head into the holiday season, I want to remind you: now is the time to reflect on your progress, show gratitude, and make a plan to finish strong. Whether you’re thanking your clients, asking for referrals, or adapting your strategy to meet shifting consumer habits, the actions you take today will set you up for success in 2025.

Let’s close out the year with focus, intention, and a whole lot of gratitude. And as always, remember to call the damn leads.

Call The Damn Leads

"By sales professionals, for sales professionals." Each week, Drewbie Wilson, a sales vet with 20+ years in the game, brings you humor, real-world stories, and powerful strategies to help you excel in your sales career. 

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Whether you’re in sales, an entrepreneur, or just looking to grow your business skills, don’t miss out on these invaluable lessons and entertaining stories. Want to be a guest? Pitch your story at Call The Damn Leads.

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