How do I ask for a referral without it feeling awkward?

Start by thanking the people who already sent you a referral this year. Then ask whether they know anyone else who could benefit from what you offer. Make it easy for them by being specific about the type of person you're looking to connect with. And remember, giving referrals to others can bring new opportunities back to you.

When does the Black Friday shopping season start now?

It can start as early as November 1st. Shoppers are making decisions earlier, and businesses run sales for weeks instead of hours. For salespeople, that means engaging your audience all season long through social media, email marketing, and personal outreach, so you're there when your clients are ready to buy.

Why does sending a thank-you help my sales?

Gratitude has a ripple effect. Thanking a client or partner reminds them of the value you bring to their lives, and a quick handwritten note or heartfelt message stands out among generic emails. Think about the last time someone thanked you sincerely. Didn't it make you want to help them more? Your clients feel the same way.

What's the Diary of a Damn Closer for?

It's a daily habit that keeps you intentional and focused during the busiest time of the year. You use it to track your calls, conversations, and closes, which helps you stay on target and motivated as you push to finish the year strong.

podcast ·Nov 28, 2024

Thanksgiving 2024 Special – Gratitude, Referrals, and Finishing Strong

by Drewbie Wilson

Gratitude, Growth, and Grit: How Thanksgiving Can Transform Your Sales Game

"Givers gain, my friends. This Thanksgiving, let’s focus on giving value, showing gratitude, and building connections that will propel us into the new year." – Drewbie Wilson

Key Takeaways

Thanksgiving is a good time to reconnect with clients and thank them for their business.
A quick handwritten note or a heartfelt message stands out in a world of generic emails.
Black Friday season can start as early as November 1st, so stay in front of your clients all month long.
Thank everyone who sent you a referral this year, then ask who else they know and be specific about who you want to meet.
Tracking your calls, conversations, and closes in the Diary of a Damn Closer keeps you focused through the busiest time of the year.

As we celebrate Thanksgiving and reflect on what we’re grateful for, it’s also a time to shift gears and get laser-focused on finishing the year strong. In this week’s episode of Call the Damn Leads, I break down why gratitude isn’t just good for the soul—it’s a sales superpower.

From understanding evolving consumer behaviors to leveraging referrals and maximizing your year-end push, this episode is packed with actionable insights to help you crush your goals. Whether you’re celebrating a stellar year or powering through challenges, this post will help you plan your next move and set the tone for a successful holiday season and beyond.

Key Takeaways from the Episode

1. Gratitude as a Business Strategy

Gratitude isn’t just about saying thank you; it’s about showing appreciation to clients, team members, and even yourself.
Expressing gratitude strengthens relationships and opens the door for more referrals and repeat business.

2. Black Friday’s Evolution

Black Friday is no longer a one-day event. It’s now a month-long shopping season.
Consumers are shopping earlier, and their habits have shifted. Your marketing and sales strategies should adapt to this new reality.

3. Referrals Are the Best Gifts

Asking for referrals doesn’t just boost sales—it builds your network and strengthens trust.
Giving referrals to others can lead to new opportunities for yourself.

4. The Tools to Finish Strong

Daily habits like using the Diary of a Damn Closer can keep you intentional and focused during the busiest time of the year.
Tracking your calls, conversations, and closes helps you stay on target and motivated.

Why Gratitude Works in Sales

Gratitude has a ripple effect. When you take the time to thank your clients or partners, you remind them of the value you bring to their lives. Whether it’s a quick handwritten note or a heartfelt message, these small gestures stand out in a world of generic emails.

As I shared in the podcast, Thanksgiving is the perfect time to reconnect with clients. Think about the last time someone expressed genuine gratitude to you—didn’t it make you want to help them more? That’s the power of gratitude.

Black Friday’s Big Shift: Why It Matters

Remember when Black Friday was just one chaotic day? Now, it’s an extended event starting as early as November 1st. Shoppers are making decisions earlier, and businesses are running sales for weeks instead of hours.

For sales professionals, this means you can’t rely on last-minute deals. You need to engage with your audience consistently throughout the season. Use social media, email marketing, and personal outreach to stay top of mind. The key is understanding when your clients are ready to buy and being there when they are.

Referrals: The Ultimate Compliment

There’s nothing more powerful in sales than a referral. When a client or partner trusts you enough to recommend you to someone else, it speaks volumes about your value.

This Thanksgiving, take a moment to thank anyone who has sent you a referral this year. Then, ask them if they know anyone else who could benefit from what you offer. Make it easy by being specific about the type of person you’re looking to connect with. And don’t forget—giving referrals can be just as valuable as receiving them.

As we head into the holiday season, I want to remind you: now is the time to reflect on your progress, show gratitude, and make a plan to finish strong. Whether you’re thanking your clients, asking for referrals, or adapting your strategy to meet shifting consumer habits, the actions you take today will set you up for success in 2025.

Let’s close out the year with focus, intention, and a whole lot of gratitude. And as always, remember to call the damn leads.

Call The Damn Leads

"By sales professionals, for sales professionals." Each week, Drewbie Wilson, a sales vet with 20+ years in the game, brings you humor, real-world stories, and powerful strategies to help you excel in your sales career.

Expect a wild mix of:

Real Sales Stories: Tales that entertain and inspire

Proven Tactics: Practical tips for boosting your sales game

Humor and Energy: Fun takes on the ups and downs of sales life

Expert Advice: Learn from seasoned pros across different fields

Whether you’re in sales, an entrepreneur, or just looking to grow your business skills, don’t miss out on these invaluable lessons and entertaining stories. Want to be a guest? Pitch your story at Call The Damn Leads.