How to Build a Business You Can Actually Sell with Anthony Franco
Building a business is one thing. Building an asset that someone will actually buy? That’s a whole different game.
In this episode, serial entrepreneur and business exit expert Anthony Franco shares the real truth about scaling, selling, and why most business owners are the reason they can’t get out of their own way.
🚀 Inside This Episode:
✔️ Why a Fortune 100 company wasted 6 hours on the wrong problem
✔️ The #1 mistake business owners make when trying to scale
✔️ How to remove yourself as the bottleneck in your company
✔️ What makes a business valuable—and what kills its worth
✔️ The ultimate test: Can you leave for two weeks without chaos?
If you’ve ever thought about selling your business one day, or you just want to stop being the only person who can keep things running, this episode is for you.
Key Highlights
📉 The Simple Fix That Increased Sales by 35% – A Fortune 100 company wasted six hours in a meeting trying to fix sales—until a single off-hand comment solved the problem instantly.
💡 The #1 Mistake Business Owners Make – Over Complicating everything before sales even start? Stop waiting for the perfect CRM—just call the damn leads!
🛑 Why YOU Are Your Business’s Biggest Problem – If everything still runs through you, your business isn’t an asset—it’s a prison.
📊 What Buyers Look for in a Business Exit – The four pillars that determine the value of your company when it’s time to sell.
🏆 The Secret to Scaling – How to actually let go, train others, and build a repeatable process—even when you think no one else can do it as well as you.
💡 Actionable Takeaways
1️⃣ Speed to Lead Wins Deals – If you’re not following up instantly, you’re losing sales—period.
2️⃣ Build Systems That Work Without You – If you can’t step away, you don’t have a business—you have a job.
3️⃣ Keep Your Revenue Diversified – A business built on one big client is worthless to a buyer.
4️⃣ Clean Up Your Books – Buyers don’t want a financial mess. If your numbers aren’t organized, your exit price drops—fast.
5️⃣ Stop Making Excuses—Just Do the Work – Overcomplicating things is just a way to avoid taking action. Simplify, sell, and scale.
🔗 How to Connect with Anthony Franco
🎙️ Podcast: https://howtofounder.com
💼 LinkedIn: https://www.linkedin.com/in/anthonyfranco
Call The Damn Leads
“By sales professionals, for sales professionals.” Each week, Drewbie Wilson, a sales vet with 20+ years in the game, brings you humor, real-world stories, and powerful strategies to help you excel in your sales career.
Expect a wild mix of:
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Real Sales Stories: Tales that entertain and inspire
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Proven Tactics: Practical tips for boosting your sales game
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Humor and Energy: Fun takes on the ups and downs of sales life
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Expert Advice: Learn from seasoned pros across different fields
Whether you’re in sales, an entrepreneur, or just looking to grow your business skills, don’t miss out on these invaluable lessons and entertaining stories. Want to be a guest? Pitch your story at https://callthedamnleads.com/pages/podcast.
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