What does "where there is a no, there is a need" mean?

Every objection gives you a chance to connect and serve the client's real needs. When you steer the conversation toward solutions and show real appreciation, you hit your targets and build a foundation for lasting success. A staunch no can turn into a yes.

JM founded and sold three businesses and now coaches leadership teams as a Leadership and Performance Coach, international speaker, and host of the Let's Go Win podcast. He's the best-selling author of "Let's Go Win," "Champion's Daily Playbook," and "Upgrade," and has led sales teams for over 20 years.

What's the best way to motivate a sales team?

People want to be recognized, and that's where team motivation starts. Recognition keeps a sales squad driven and turns them into a group of sales winners. The episode walks through practical ways to motivate your team and keep them pushing toward their goals.

Where can I connect with JM Ryerson?

Head to letsgowin.com for his coaching work, or catch the Let's Go Win podcast on Buzzsprout. He's also on LinkedIn, Instagram, Facebook, YouTube, Twitter, and TikTok under Let's Go Win. You can watch the full episode on YouTube through the link in the post.

podcast ·May 30, 2024

Where There Is a No, There Is a Need with JM Ryerson

by Drewbie Wilson

Key Takeaways

Every no from a prospect points to a real need, and each objection is your chance to connect and serve.
Assume the sale every time and keep steering the conversation toward solutions.
Treat every prospect the way you'd treat your mom, and show real appreciation while you do it.
Referrals are the ultimate sales treasure, and they come from appreciation for the people you serve.
People want to be recognized — recognition is how you keep a sales team driven.

Ever wonder why sales is THE greatest industry in the world? Well, you’re about to find out because in this new episode, my new friend, JM Ryerson, author of “Let’s Go Win,” is my guest today.

It’s all about perspective, right?

If you can turn a staunch 'no' into an empowering 'yes,’ you’re golden. Sales enthusiasts, get ready to embrace every objection as your chance to truly connect and cater to your clients' real needs.

We talk about the need to always assume the sale, the secret weapon of treating everyone like you’d treat your mom, and the ultimate sales treasure, referrals.

By steering the conversation towards solutions and demonstrating genuine appreciation, you'll not only hit your targets but also build a foundation for lasting success. You’ll learn practical ways to motivate your team, keep them driven, and turn your sales squad into a group of sales winners.

Key Moments:

-JM’s most profound sales story.

-Don’t take ‘no’ for an answer and always assume the sale!

-Treat everyone like its someone you truly care about.

-How to motivate a sales team. Spoiler alert: people want to be recognized!

CLICK HERE TO WATCH THIS VIDEO ON YOUTUBE!

Connect with JM:

JM Ryerson founded and sold 3 businesses and is now helping leadership teams do the same. He is a Leadership & Performance Coach, International Speaker, host of the Let’s Go Win podcast, and Best Selling Author of the books “Let's Go Win”, “Champion's Daily Playbook”, and “Upgrade”. JM has been building companies and leading sales teams for over 20 years.

He is the co-founder and CEO of Let's Go Win whose mission is to increase leadership, enhance culture, and help teams achieve peak performance. JM’s great passions are inspiring people to live their best lives and become open to what life has in store for them. His ultimate goal is to give others the tools that will allow them to transcend their self-limiting beliefs.

JM was raised in Montana and lives in Boca Raton, Florida with his wife Lisa and their two amazing boys.

Website and Social Media Links:

Website: https://letsgowin.com

Podcast: https://letsgowinpodcast.buzzsprout.com

LinkedIn: https://www.linkedin.com/in/jm-ryerson

Instagram: https://www.instagram.com/letsgowin365

Facebook: https://www.facebook.com/letsgowin365

YouTube: https://www.youtube.com/c/LetsGoWin

Twitter: https://twitter.com/letsgowin365

TikTok: https://www.tiktok.com/@letsgowin365

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