What's Sam Kaufman's craziest sales story?

He talks about dealing drugs, which he calls the absolute rawest form of entrepreneurship, and later selling for a company that ended up getting raided by the FBI. That experience kicked off the ultimate personal transformation that shaped how he sells today.

Why does Sam say listening is a salesperson's secret weapon?

Because the win gets set up long before the close. Sam and Drewbie dig into listening beyond the words a customer says and building genuine connections from what you hear. Sam puts it bluntly: if you can't listen, you shouldn't sell.

What does Sam say about closing deals?

Closing is the natural product of doing everything correctly in between. Sam's advice is to treat the close as something you earn through the whole conversation, and he reminds listeners that the big games are always won through practice, the reps you put in before the deal.

Sam is a coach and Director of Revenue at Winrate Consulting. He grew a construction company from six figures into multiple seven figures, has employed and mentored over a hundred people, and in 2022 launched the Never Stop Building podcast to share what he's learned with other business owners.

podcast ·May 16, 2024

Listen to Win and You Can’t Lose with Sam Kaufman

by Drewbie Wilson

Key Takeaways

Sam's craziest sales story starts with dealing drugs and ends with the company he sold for getting raided by the FBI, which led to his ultimate personal transformation.
Sam calls drug dealing the absolute rawest form of entrepreneurship.
If you can't listen, you shouldn't sell. Real listening goes beyond the words the customer says.
Honesty wins even when it means pointing a customer somewhere else.
Closing is the natural product of doing everything correctly in between, and the big games are always won through practice.

Hey hey, what’s up you guys, it’s your boy Drewbie and I’ve got another incredible episode for you, this time featuring my friend and master of sales, Mr. Sam Kaufman. Sam wrote the book on taking street-smart wisdom to new heights in sales. We’ll go through Sam’s craziest sales story involving dealing drugs, and selling for a company that was eventually raided by the FBI (more on that) which led to the ultimate personal transformation.

Listening might just be the unsung hero of sales. We discuss the art of listening beyond words, a skill that sets you up for the win. We also tackle the misconception that haunts the internal sales industry and talk about the need for honesty, even if it means pointing customers elsewhere. Sam also gives his advice for closing deals and how the big games are always won through practice. By listening, creating genuine connections, and the strategic use of core values, we lay the blueprint for a career built on integrity.

Key Moments:

-Sam’s craziest sales story involving working for a company that was raided by the FBI!

-Yes, drug dealing is the absolute rawest form of entrepreneurship.

-Listening should be everyone’s secret weapon. If you can’t listen, you shouldn’t sell.

-Closing is the natural product of doing everything correctly in between.

CLICK HERE TO WATCH ON YOUTUBE!

Connect with Sam, Coach and Director of Revenue at Winrate Consulting:

Sam Kaufman is an entrepreneur and business coach known for his approach to growth and leadership. He took a construction company from a modest 6 figure business to multiple seven figures in revenue, and he's honed his expertise in leadership, accountability procedures, effective meeting agendas and cadences, monitoring performance, and training.

Throughout his career, Sam has been committed to building success within his teams, and he's employed and mentored over a hundred people. His dedication to accountability procedures, effective meeting agendas and cadences, monitoring performance, and training helped build a thriving work culture and sustainable growth.

Fueled by a passion for marketing and sales, Sam became obsessed with identifying marketing tactics and follow-up processes that delivered the highest ROI for his company. Sales and marketing became his primary focus. This drive led him to transition into coaching and consulting, where he shares what he knows with other business owners looking to scale.

In 2022, Sam launched the "Never Stop Building" podcast, where he shares strategies and stories to help entrepreneurs succeed. He's a big believer that taking action and putting strategies to work is what drives business growth and personal fulfillment.

Beyond his podcast, Sam puts out a lot of free content online to help others take steps toward their goals. His mission is to help people build the lives they want by setting and hitting goals that move them forward.

Website and Social Media Links:

www.neverstopbuildingpodcast.com

Instagram - https://www.instagram.com/samkaufmanofficial/

Facebook - https://www.facebook.com/samkaufmanofficial

______________________________________________________________________

Call The Damn Leads

"By sales professionals, for sales professionals - Tales of your wildest sales stories and tactics to succeed in your sales career across various industries."

Join Drewbie Wilson, a sales veteran with over 20 years of experience, as he brings you insider stories, humor, and actionable strategies to excel in your sales journey.

Your weekly dose of:

Wild Sales Stories: Engaging tales of real-life sales adventures.
Proven Tactics: Actionable strategies to boost your sales game.
Humor: A fun and energetic perspective on the world of sales.
Expert Insights: Learn from seasoned professionals in various industries.

Don't miss out on the insights, humor, and strategies that can take your sales career to new heights! Sales professionals, entrepreneurs, and small business owners working to improve their sales, marketing, and personal growth to achieve financial success and time freedom.

If you'd like to be a guest on our show please leave your contact information and a brief message selling us on what makes your story worth sharing!

Follow Drewbie on Facebook Here!

Also from the show: Achieving Rock Star Level Success in Sales and Marketing with Mason Dorner. New here? Start with what Call The Damn Leads is.

Back to Episodes