How long should a sales pitch be?

No longer than 60 seconds. That may feel short, but it's enough time to introduce yourself and your product or service. Go any longer and you risk losing your audience's attention. Speak slowly and clearly too, so they can understand everything you're saying.

What's a good way to open a sales pitch?

The first few seconds matter most. You need to grab attention and make a strong first impression right away. Open with a shocking statistic or an interesting story, or ask a question that gets your audience thinking about your product or service.

Who should I ask for feedback on my sales pitch?

Start with the audience you just pitched. Ask what they liked, what they didn't like and what you could've done better. A sales coach or mentor can give you useful feedback too. Use what you hear to fine-tune your pitch and make it more effective.

What should I do after I give a sales pitch?

Follow up with a thank-you note or email. It gives you a chance to restate the benefits of your product or service and offer more information your audience may find useful. It also shows you're committed and professional. After that, keep working on your pitch. There's always room for improvement.

closing ·May 23, 2023

How To Start A Sales Pitch

by Drewbie Wilson

Have you ever been in a situation where you need to make a sale, but don't know how to start?

Key Takeaways

The first few seconds of your pitch matter most, so open with a shocking statistic, an interesting story or a question that gets people thinking.
Keep your pitch to 60 seconds or less. That's just enough time to introduce yourself and what you're offering.
Talk about what the person gains and how your product or service makes their life easier, in plain words with no jargon or acronyms.
Practice as often as you can, and videotape yourself so you can see how you come across.
Ask for feedback after you pitch, then follow up with a thank-you note or email that restates the benefits.

Or have you ever felt like you're in over your head on a sale?

Sales can be tricky, and starting a sales pitch is often the most difficult part.

What is a Sales Pitch?

A sales pitch is about introducing yourself and your product or service in a way that makes the person want to learn more.

I've been in the sales industry for quite some time and I've closed millions of dollars in sales. Along the way, I've learned a thing or two about how to start a sales pitch.

So if you're looking for tips on how to start a sales pitch, you've come to the right place.

man in green jacket walking on sidewalk during daytime

How To Start A Sales Pitch

Here are my top tips on how to start a sales pitch:

👍 Start with a bang

The first few seconds of your sales pitch matter most. You need to grab your audience's attention and make a strong first impression. One way to do this is to start with a shocking statistic or an interesting story. It can also be helpful to ask a question that will get your audience thinking about your product or service.

👍 Keep it brief

Your sales pitch should be no longer than 60 seconds. That may seem short, but it's just enough time to introduce yourself and your product or service. Any longer than that and you risk losing your audience's attention.

Also, remember to speak slowly and clearly so that your audience can understand everything you're saying.

👍 Focus on the benefits

When you're putting together your sales pitch, focus on the benefits of your product or service. What will the person gain by using your product or service? How will it make their life easier?

Answering these questions will help you create a sales pitch that's convincing.

👍 Use simple language

Use simple language that everyone can understand. This will make it easier for your audience to follow along and see the value in what you're offering. Also avoid industry-specific terms or acronyms that your audience may not be familiar with.

👍 Be confident

When you're giving your sales pitch, project confidence. Speak in a clear, strong voice and make eye contact with your audience. Confidence makes people more likely to want to do business with you.

👍 Practice, practice, practice

One of the best ways to improve your sales pitch is to practice it as often as possible. This will help you get more comfortable with the material and delivery. It's also a good idea to videotape yourself so that you can see how you come across to others. Practice makes perfect, so the more you do it, the better you'll become at giving sales pitches.

👍 Get feedback

After you've given your sales pitch, get feedback from your audience. What did they like about it? What did they not like? What could you have done better?

Getting feedback will help you fine-tune your sales pitch and make it more effective. It can also be helpful to get feedback from a sales coach or mentor.

👍 Keep improving

Even if you think your sales pitch is perfect, keep working on it. There's always room for improvement. As you gain more experience, you'll be able to fine-tune your sales pitch and make it even more effective.

red and gold beaded necklace

👍 Always follow up

Once you've given your sales pitch, follow up. This can be done through a thank-you note or email. Following up allows you to reiterate the benefits of your product or service and offer additional information that may be useful to your audience. It also shows you're committed and professional.

Follow these tips and you'll be well on your way to a sales pitch that works.

Just remember to keep it brief, focus on the benefits, and practice as often as possible. With a little effort, you will be giving sales pitches like a pro in no time.

So never give up, and keep pushing forward until you reach your goals.

And keep in mind that, the only way to fail is to quit!

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