Tickle Your Customer's Funny Bone: How Sales Memes Can Boost Your Brand's Visibility and Make Your Marketing Strategy Stand Out from the Crowd

#Tickle Your Customer's Funny Bone: How Sales Memes Can Boost Your Brand's Visibility and Make Your Marketing Strategy Stand Out from the Crowd

As a marketing executive, you know that the key to a successful campaign is to create content that resonates with your target audience. But with so much competition out there, it can be hard to capture their attention. That's where humor comes in. By using sales memes, you can inject some much-needed levity into your marketing strategy and stand out from the crowd. Here's how.

##Why Humor Works in Marketing

Humans love to laugh. It's a universal language that can break down barriers and create connections. When you use humor in your marketing, you're not only entertaining your audience, but you're also building a relationship with them. Humor can make your brand more relatable and approachable, which can lead to increased loyalty and sales.

##What are Sales Memes?

Sales memes are a type of internet meme that use humor to promote a product or service. They typically feature a humorous image or video accompanied by a witty caption or tagline. Sales memes can be shared on social media, blogs, and even in email campaigns. They're a fun and creative way to promote your brand and engage with your audience.

##How to Create Memorable and Shareable Sales Memes

Creating a sales meme is easy, but creating a memorable and shareable one takes a bit more thought. Here are some tips to help you get started:

###Know Your Audience

Before you create a sales meme, you need to know your target audience. What do they find funny? What are their pain points? What kind of humor do they enjoy? Once you have a good understanding of your audience, you can create a meme that will resonate with them.

###Keep it Simple

Sales memes should be simple and easy to understand. Don't try to cram too much information into one meme. Stick to one message and make it clear and concise.

###Be Timely

One of the great things about sales memes is that they can be created quickly and shared instantly. Take advantage of current events and trends to create timely memes that will resonate with your audience.

###Be Original

Don't just copy and paste someone else's meme. Take the time to create something original and unique. This will make your brand stand out and show that you put effort into your marketing.

###Make it Shareable

The whole point of creating a sales meme is to get it shared. Make sure your meme is easy to share on social media and other platforms. Include your brand's logo and website on the meme to increase brand awareness.

##Examples of Successful Sales Memes

Here are some examples of successful sales memes that have gone viral:

###Dollar Shave Club

Dollar Shave Club's "Our Blades are F***ing Great" video went viral in 2012. The video features the company's CEO, Michael Dubin, explaining why their razors are better than the competition in a humorous and irreverent way.

###Old Spice

Old Spice's "The Man Your Man Could Smell Like" campaign featured a series of humorous videos that went viral in 2010. The videos feature a shirtless man named Isaiah Mustafa, who delivers humorous and over-the-top monologues about the benefits of using Old Spice.

###Squatty Potty

Squatty Potty's "This Unicorn Changed the Way I Poop" video went viral in 2015. The video features a unicorn that explains the benefits of using a Squatty Potty in a humorous and memorable way.

##Conclusion

Humor is a powerful tool in marketing. By using sales memes, you can inject some much-needed levity into your marketing strategy and stand out from the crowd. Remember to keep it simple, be original, and make it shareable. With a little creativity and a lot of humor, you can create memes that go viral and increase brand awareness.