What should I do when a lead raises an objection on the call?

Handle it right there. Objections are a natural part of the sales process, and handling them fast matters. On a call you can ease the concern on the spot, and that shows the lead you know your stuff and you're committed to their success. Do that in a real conversation and skeptics can turn into loyal customers.

What phone skills do I need to call leads well?

Four of them: active listening, confident speaking, objection handling and building rapport. Practice them and your sales game goes up a level. On the call, listen closely to the lead's needs, dig into their pain points and motivations, and use what you learn to tailor your approach and put together solutions that fit.

sales skills ·Jun 26, 2023

The Importance of Calling Your Leads: Unleash the Power of Personal Connection

Q: How much does being the first to call a lead matter?

A lot. Over 80% of sales are estimated to go to the first company that reaches a lead, and that goes up to almost 90% when you're the first to call a lead qualified by marketing. If you're slow or you skip the call, that business goes to whoever picks up the phone first.

Q: Do I still need a CRM if I'm calling every lead?

Yes. Calling is essential, and so is using technology to work more efficiently. Use CRM software to track interactions, automate follow-ups and simplify your sales process. Put the tech and the personal connection together and you'll stay organized, keep your communication consistent and get the most out of your sales.

by Drewbie Wilson

In sales, you can do many things to improve yourself in closing a deal. From working on your elevator pitch to perfecting your cold-calling technique, there's always room for improvement.

Key Takeaways

Over 80% of sales are estimated to go to the first company that reaches a lead, and that climbs to almost 90% when you're first to call a marketing-qualified lead.
On a call, your tone, your enthusiasm and your ability to answer concerns in real time build a personal connection you can't get through text alone.
A real conversation brings out a lead's pain points and motivations, so you can tailor your approach and put together solutions that fit.
Handle objections live on the phone and you can ease concerns on the spot and turn skeptics into loyal customers.
Use CRM software to track interactions and automate follow-ups so your calls stay organized and your communication stays consistent.

But if there's one thing that's more important than anything else, it's calling your leads. Over 80% of sales are estimated to go to the first company that reaches a lead. That number goes up to almost 90% when you're the first to call a lead qualified by marketing.

So if you are not calling your leads, you are missing out on many potential businesses.

Think about it this way: would you rather talk to a live person who can answer your questions and address your concerns or read a faceless website that might have the information you're looking for but also might not?

You'd rather speak to a real person because it's more convenient, and you can get the answers you need immediately. The same goes for your potential customers. They want to speak to a live person to ask questions and get the required information.

If you are not calling your leads, you are missing out on the chance to build a relationship with them and show them that you are a natural person who cares about their needs. By not calling, you also miss out on the chance to close the deal.

So if you want to improve your sales, start by picking up the phone and calling your leads. It's the best way to increase your chances of closing a deal.

The Power of Voice: Establishing Genuine Connections

It's easy to get caught up in the convenience of email and messaging platforms. But successful sales pros understand the power of the human voice. When you call your leads, you create a personal connection you can't get through text alone. Your tone, enthusiasm, and ability to address concerns in real time build trust and rapport.

Breaking Through the Noise: Stand Out from the Competition

Calling your leads sets you apart from the competition. While others rely solely on automated emails and generic outreach, you get to make a lasting impression through direct conversation.

When you pick up the phone, you show you're committed to understanding your leads' needs and giving them personalized solutions. This human touch will help you cut through the noise and position yourself as a trusted advisor.

Building Trust and Rapport: A Foundation for Success

Trust is the foundation of any business relationship. Calling your leads lets you build trust and rapport right from the start. When you have real conversations, listen closely and address their concerns, you show them you care about their needs. That's how you start a long-lasting partnership that works for both of you.

Uncovering Useful Insights: A Treasure Trove of Information

When you talk to your leads on the phone, you learn things that might not come through other channels. A real conversation lets you dig in, find their pain points, understand their motivations, and tailor your approach.

That helps you put together personalized solutions that fit your leads, and that raises your chances of closing.

Overcoming Objections: Real-Time Problem Solving

Objections are a natural part of the sales process, and handling them fast matters. When you call your leads, you can handle objections in real time and ease their concerns on the spot. It shows them you know your stuff and you're committed to their success. Handle objections in a real conversation and you can turn skeptics into loyal customers.

Nurturing Relationships: From Lead to Advocate

Calling your leads is about nurturing relationships for long-term success. You turn leads into loyal advocates by checking in regularly, sharing useful insights, and showing real interest in their goals. Those advocates can become a source of referrals and repeat business, and that keeps your sales pipeline full.

Using Technology: Improving Efficiency and Effectiveness

Calling your leads is essential, and so is using technology to work more efficiently and effectively. Use customer relationship management (CRM) software to track interactions, automate follow-ups, and simplify your sales process. Put the tech and the personal connection together and you'll stay organized, keep your communication consistent, and get the most out of your sales.

Improving Customer Experience: Personalized Attention and Care

When you call your leads, you give them personal attention and care that sticks with them. Listen to their needs, deal with their pain points, and go the extra mile, and you'll give them a great customer experience. That builds the bond between you and your leads, and it means happier customers, more loyalty and more good word-of-mouth.

Developing Effective Phone Communication Skills: Tips and Techniques

To get the most out of calling your leads, you need strong phone skills: active listening, confident speaking, objection handling, and building rapport. Practice them and your sales game goes up a level.

The Future of Calling: Embracing Change and Innovation

Technology keeps changing, and sales will change with it. You have to be open to change to stay ahead. Keep an eye on new tools like AI voice assistants, voice analytics, and video calls, and use them to get more out of calling your leads. Stay ready to adapt and you'll be in a position to succeed.

Conclusion

Now that you understand the power of personal connection, put it to work. Invest in relationships and trust your instincts. You can make a real impact by calling your leads... now go out and do it!

Thank you for taking the time to read my blog! I hope you find this information useful and make time to put it to work in your life. If you enjoyed this, please check back and share it with others.

If you're tired of feeling stuck, burnt out, or like you've plateaued and you're looking to take the next step towards becoming the most elite version of yourself, I invite you to check out my services. We can work on identifying and creating a system and process to help you turn your life and business into a well-oiled machine!

If you have any questions or want to learn more about working one-on-one with me, join the OG Damn Leads Crew!

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