What's the real goal when you want people talking about your brand?

Conversations that convert, and those start with intention. Craft your message, show up consistently, celebrate your people and give the world something worth talking about. The payoff is becoming the brand people mention in rooms you're not in. That's when things get real, and it's what turns buzz into trust and sales.

How do I get my customers talking about my brand?

Ask them. Happy customers are your best marketers, but only if you ask. Send follow-up emails asking for reviews, give incentives for referrals and feature customers publicly, because people love being recognized. Repost their content and make it easy to tag you or use a hashtag. People trust people way more than they trust ads.

What kind of content gets shared?

Content that's educational, entertaining or emotional. Post like a storyteller: teach, entertain, rant, inspire, and make people feel something. Then make it easy to pass along with share buttons on blog posts, visual swipe-worthy content for IG stories or reels, and headlines that beg to be retweeted. More than two clicks and you're losing momentum.

How do I pick a brand to partner with?

Pick brands with the same values but different audiences, so you both grow. Magic happens when two audiences collide, because each of you reaches people the other already has. From there, co-host webinars, share each other's offers or do a social media takeover swap.

marketing ·May 22, 2023

How to Get People Talking About Your Brand (Without Feeling Pushy)

by Drewbie Wilson

Do you want more people talking about your brand?

Key Takeaways

Your brand identity is what people feel when they see or hear your name, so make sure someone can describe your vibe in one sentence.
The content people share is educational, entertaining or emotional, so post like a storyteller and make people feel something.
Treat social media like a dinner party: comment back, DM people and start conversations so they feel seen.
Happy customers become your best marketers once you ask, so request reviews, reward referrals and feature them publicly.
If sharing your content takes more than two clicks, you're losing momentum.

Of course you do — because when people talk, they influence.

More conversations = more trust = more sales. It’s that simple.

Creating buzz takes strategy. It’s about building a brand people want to talk about — and giving them the tools and reasons to do it.

Here’s how to make that happen:

🔎 1. Build a Brand Identity That Actually Sticks

Your brand identity is what people feel when they see or hear your name.

What do you stand for?
Why should anyone care?
Can someone describe your vibe in one sentence?

If your brand isn’t instantly recognizable or memorable, people will forget it.

🧠 2. Create Content That’s Too Good Not to Share

People talk about content that hits:

Educational
Entertaining
Emotional

Post like a storyteller. Teach, entertain, rant, inspire. Make people feel something.

💬 3. Be Social on Social (Don’t Just Broadcast)

Social media is a dinner party.

Comment back
DM people
Start conversations

When you make people feel seen, they remember it — and they talk about it.

📸 4. Encourage User-Generated Content (UGC)

When someone posts about your brand? That’s a goldmine.

Run photo contests
Repost your customers’ content
Make it easy to tag you or use a hashtag

People trust people way more than they trust ads. So let your audience help you sell.

📲 5. Make Sharing Stupid-Easy

If it takes more than two clicks to share your content, you’re losing momentum.

Add share buttons to blog posts
Use visual, swipe-worthy content for IG stories or reels
Write headlines that beg to be retweeted

🤝 6. Turn Every Customer into a Word-of-Mouth Machine

Happy customers are your best marketers — but only if you ask.

Send follow-up emails asking for reviews
Give incentives for referrals
Feature them publicly (people LOVE being recognized)

🛠 7. Offer Something Worth Talking About

You can’t go viral with the same offer everyone else has.

Package your services in a new way
Launch with bold language or visuals
Create limited-time offers with urgency

Different wins. Always.

🌍 8. Show Up in the Community

Whether that’s your neighborhood or your niche, be seen.

Sponsor local events
Host or join online meetups
Partner with causes that share your values

People want to support brands that show up.

🎁 9. Run Irresistible Contests or Promotions

Give people a reason to talk — and reward them for doing it.

Social challenges
Comment-to-win contests
Share-to-enter giveaways

Make it fun, fast and worth it.

🤝 10. Partner With Brands That Expand Your Reach

When two audiences collide, magic happens.

Co-host webinars
Share each other's offers
Do a social media “takeover” swap

Pick brands with the same values but different audiences, so you both grow.

Final Word

You don’t need to “go viral” to win.

You need conversations that convert — and those start with intention.

So craft your message. Show up consistently. Celebrate your people. And give the world something worth talking about.

Because when your brand becomes the one people mention in rooms you're not in?

That’s when things get real.

Crush The Day Before It Crushes You.

🎯 Ready to Turn This Into Action?

Want to crush call reluctance, follow up with confidence, and close more deals — without sounding pushy or scripted?

Start with the Damn Closer Bundle — the exact system Drewbie uses to help sales professionals simplify their process, stay consistent, and win more conversations.

👉 Get the Damn Closer Bundle Here