Have you ever sent out a press release only to have it crickets?
No media coverage and no one responds to your follow-up emails. If this has happened to you, do not feel bad. It happens to the best of us because crafting the perfect pitch is harder than it looks.
The good news is that some common mistakes can be easily fixed next time around and can lead to much better results.
In this blog post, I will share with you some of the most common mistakes made in PR so that you can avoid them in your work and get the coverage you deserve.
Here are five common mistakes to avoid when crafting a PR pitch:
1. Not knowing your audience
One of the most important aspects of any good PR campaign is understanding who your target audience is. This might seem like a no-brainer, but you would be surprised at how many people try to start a campaign without any real direction.
Before you start pitching your story, take some time to think about who you want to reach. What kind of media do they consume? What kind of language do they respond to?
Once you have a good understanding of your audience, you can start to craft your pitch in a way that will resonate with them and increase their chances of success.
2. Not having a newsworthy story
Before you start pitching your story to the media, ask yourself: is my story newsworthy? A lot of people make the mistake of thinking that any old story will do, but that's simply not the case.
If you want to get media coverage, you need to have a story that is interesting, timely, and relevant. If your story doesn't meet these criteria, media outlets will likely pass on it.
3. Pitching to the wrong outlet
Another common mistake made in PR is pitching to the wrong outlet. This can happen for some reasons, but the most common one is not doing your research and not understanding the outlet's audience.
Before you start pitching, take some time to research the different outlets that you are considering. What kind of content do they typically cover? Who is their target audience?
If you cannot answer these questions, likely, you are not pitching to the right outlet and your story will not get any traction. And, in some cases, it might even backfire.
4. Not following up
One of the most common mistakes made in PR is not following up after a pitch. Once you have sent out your pitch, it is important to follow up with the media outlet to make sure they received it and to see if they are interested in covering your story.
If you do not hear back from an outlet after your initial pitch, it is okay to follow up once or twice. However, you do not want to be too pushy. If an outlet is not interested in your story, there is nothing you can do to change their mind.
5. Not having a plan B
Finally, one of the most common mistakes made in PR is not having a plan B. This is especially common with pitches that are time-sensitive, such as events or product launches.
If you are pitching a time-sensitive story, make sure you have a backup plan in case your initial pitch does not land. For example, if you are pitching an event to the media, have a list of alternative dates and times that you can offer. This way, if your first choice does not work out, you still have a chance of getting coverage and a successful campaign.
So, always keep these five points in mind and avoid these mistakes while pitching your stories to the media and you will see an improvement in the coverage you receive.
And remember, PR is a process of trial and error, so do not be discouraged if your first few pitches do not get the response you are looking for. With time and practice, you will eventually find success.
Thank you for taking the time to read my blog! I hope you find this information valuable and make time to implement it in your life. If you enjoyed this, please check back and share it with others.
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